Adding Google+ To Your Website To Improve Philadelphia Web Design

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The juggernaut known as Google launched its own version of a social site in September of 2011 called Google+. In just 8 months the site has generated 170 million users. Obviously, the new arrival to social media is not going anywhere soon. That is one reason why Philadelphia web design experts are urging clients to add Google+ to their websites.

Helpful for Blogs

One of the biggest boosts from Google+ comes in the help for blogs. Since Google is already the major search engine used by the majority of online users, that popularity is spilling over on to Google+. Companies that have a blog which posts to a Google+ profile are seeing improved results for their keywords. Having the Google+ link on the blog provides a circle effect; the website links to Google+ and Google+ links to the website.

Power of the +1 Link

Most users have probably noticed a small “+1” link next to URL’s in their Google searches. This is Google’s equivalent to the “Like” button on Facebook. A Philadelphia web design service can also install ...
... the “+1” link on a website. This means when users hit the button it has a dual effect. Other users can see how many people have recommended the website directly on the page and they can also see it on Google+. This makes it easy to share content with friends, save favorite links and even influence others. Even better, when people are using Google to search for products, services or information the number of +1’s will be listed beside the URL’s. Imagine a person doing an internet search for an automotive repair shop in Philadelphia and they have three choices. The first choice does not have a website, the second choice has just a website and the third choice has a website with 52 +1’s listed beside it. Which choice looks the most appealing?

Become Authority in a Field

Another benefit for Philadelphia web design is the level of authority provided by Google plus to content on a website. When a new article or blog is published to a site enabled with Google+, there are options to add information about the author. Optimizing this information will result in the author’s profile picture showing up next to the URL in a search. So, for example, if people are searching for “retirement planning Philadelphia”, they will see the Google Plus profile pic next to search results for those people that have recently published information about the topic. If the profile pic is a logo with a catchy title or intriguing question, it could generate a lot of leads in a short time.

The reach of Google+ is growing exponentially. The ability to designate people and companies in circles gives users the option to post information online and share it with a select group of people. For business owners, this allows the freedom to separate personal items from business items. One more reason why Philadelphia web design agencies are encouraging clients to adopt the +1 model.

Larry Chandler is a freelance writer for Boomtown Marketing a leading Philadelphia Web Design company. For more information on Web Design Philadelphia visit us on the web.