Menu Holders Are Great Communication Tool

By Author: Persy Brown
Total Articles: 1
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With the number of pub closures again hitting the headlines, anybody owning or running a pub knows the value of making the most of their sales opportunities, revenue streams and the importance of customer loyalty in a competitive market. In a typical pub environment menu holders are an invaluable type of pub signage and compliment the messages you might be displaying on sign boards and poster holders. They are great for advertising
• meal deals
• drinks promotions
• details of upcoming events – sporting events on TV, details of live music or comedy being offered, charity nights or parties
• regular food or drinks activities: Sunday Lunch, Curry Nights
• customer loyalty schemes
Your captive audience often needs something to read or otherwise keep them occupied whilst friends are at the bar, the other half is in the toilet or mates are late turning up!
More ideas for menu holders
You can be at bit more off the wall with your menu holders –
• using the ...
... space to offer local information (great for tourist locations),
• fun items like quizzes or ‘did you knows’ to add some interest
• information about you and your staff – it will build a sense of loyalty from customers
Of course, it also makes business sense to use menu holders as an income stream and selling them as advertising space. There are many local businesses – such as solicitors, dental practices, shops and services – that will see the value of your captive audience. For tourist locations, local activities, tourist attractions and hotels/B&Bs will welcome further advertising opportunities – and your menu holders are the ideal location.
Menu holders to suit all budgets
All this will help you keep your customers on message and help you build your business at a cost-effective level. Even if you can’t afford to put a menu holder on each table, you can buy packs in stages until you do have the majority of them covered.
Make sure the make the most of your humble menu holders.