Things To Keep In Mind While Researching Pittsburgh Web Design Companies

By Author: William Hauselberg
Total Articles: 816
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Location

When you are designing a website, something to keep in mind is how you localize your product. This is especially important for SEO purposes because one of the first pieces of information a search engine will look at is how relevant you are to your local area. You may be based in Pittsburgh, but if your site does not clearly demonstrate that, search engines won’t necessarily pick up on that, either. This is something that all Pittsburgh web design companies should already be aware of. The web design company you work with does not necessarily have to share the same geographical location as you do, unless you frequently meet in person, but make sure they are optimizing for wherever you are.

Branding

When designing a website for the local area, the main point is not just to make the website look pretty, but to play a major role in Pittsburgh online branding. The point of SEO, localizing, web design, etc. is to advertise to people who aren’t already won over by your products or services. They need to be exposed to you first, which will happen more as you rise in ranking to within the first few pages ...
... of a keyword search results page. This you can look at as making a name for yourself. The higher you are in the rankings, the more traffic you will get, and the more visitors will convert into customers.

This process is most effective when you localize. Pittsburgh online branding is much easier to rank for than national branding. In that arena, you are competing against major chains and franchises that have significant traffic coming in from global levels. If you are starting a website, you have virtually no hope of squeezing into those rankings unless you target the local area. If someone searches for a brand, odds are they will want to find a place near to them and include the name of their local area in the query. If you key into that and focus your keywords on the local area, search engines are much more likely to pull your site in among its rankings as it searches through local listings.

Interaction

Another major area that deserves your attention is customer engagement: updating your material, advertising on social media, and creating material for visitors and customers to interact with. Getting customers somehow involved engages them. They have something to contribute back to this process so they care more. They will keep coming back to it. Help them by giving them something new to read, a poll to vote in, a status update, etc. Blogs, news rooms, forums, and social media pages are a great way to draw in and retain customers.

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