Seo Techniques – Post Penguin Update

By Author: article sub
Total Articles: 16
Comment this article

SEO or Search Engine Optimization as it is called is the professional art of significantly boosting the overall visibility and spread of a website. In layman’s term, it’s the process of making a website more search engine friendly. As opposed to what many people reckon, SEO is a specialized activity which should be performed by experts using their cutting-edge expertise to separate the chaff from the grain. With the introduction of Penguin Update, the process of SEO has taken a whole new meaning. It’s increasingly being tilted in favor of companies that are professionally run and lay emphasis on quality and precision than merely on window-dressing and aggressive advertising. Every now and then, some startups emerge trying to manipulate the set algorithm in order to make it work as they see fit.

It’s a known fact that link building is one of the prime factors used by Google to ...
... analyze the quality of a website hence many small or medium firms are employing unethical Seo Services to demolish their competitors’ value and gain better ranking. It’s deteriorating the overall authenticity of an elite search engine like Google. The prime and supreme objective of bringing penguin update is to promote ethical SEO. One good thing that has come out of the new initiative by Google is the removal of low-quality network links that are abound on all sorts of websites. All said and done, it has drastically enhanced the user’s experience as relevance of links and their placement has been given utmost importance in this new development. Unique, original content both in terms of image and text which is free from keyword stuffing seems to be the intent or motive behind bringing about a change in the search engine algorithm. Before this, users all over were involved in a massive scramble to boost the ranks of their websites using any means necessary. This is what that has now been done away with.

Fulfilling information needs of the users along with reducing the spam content have taken the centre stage in this new filtering process called penguin update. Going forth, one should exercise caution and due diligence while opting for a service provider to augment the profile and overall market reach. Ultimately it’s going to have an adverse impact on the sites being unreasonably ranked higher in the pre-penguin scenario. It has redefined the contours of internet marketing calling for more relevant and related content rather than just keyword stuffed jargon filled content. Google has come up with a refined and more stringent tool to keep the negative SEO doers at bay and promote quality and ethical SEO in a more advantageous manner. The activity of unethically promoting the rankings of websites by putting junk, irrelevant keyword was rampant prior to the introduction of penguin technique. Effective and organic SEO is the key to driving the business growth of a firm by improving the visibility of the website thereby drawing more traffic on the website and eventually turning that into more revenue generation for the business outfit concerned.