Seo Ideas

By Author: Daniel O`Connor
Total Articles: 14
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1. Metatag Keywords

Keywords are what you use to describe your website and what you do.

So if you were selling jewellery, for example, you might have ones like `jewelry, jewellery, costume jewelry, costume jewellery, [note the UK and USA spelling] jewelry store, fine jewelry` aaaaaaand so on. I felt like Forrest Gump`s mate Bubba talking about ways of cooking shrimp there for a second.

Try to think of what it is you are *doing* when you come up with your keywords, what *needs* you are fulfilling. Don`t be too literal-minded.

So if you are selling products like jewellery, for example, don`t just go for the obvious. Think of word combinations like `beautiful anniversary presents`. And don`t forget to back this up by talking about `beautiful anniversary presents` in the copy you use for the site, as much as you can.

You shouldn`t feel, however, that you have to include every single keyword in your text. Take it easy.

NOTE: Don`t use the same word more than six times in your list of keywords. If you do, you run the risk of search engines thinking you`re `keyword stuffing` and your listing ...
... with them will suffer accordingly.

2. Revisit-After

The revisit tag is how you tell the search engine software (commonly known as `spiders`) to return to your site.

Why do you want them to return? It`s so that any content you`ve changed since they visited you the last time is indexed and noted.

You want all the good SEO stuff you`ve been fiddling with on the site to get noticed, right? If you update or change the content of your site regularly, this one is a no-brainer.

This is how you tell the spider to return after a week:

NOTE: I`ve used rounded brackets `()`for the below code, so that this webpage and its HTML code won`t get confused. Make sure when you do your own code that you use the angular brackets ``.

(META NAME="REVISIT-AFTER" CONTENT="1 WEEK")

You can, of course, adjust the time frame to suit how often you think you`ll be updating.

Stick that code up in the section of your website page and you`re set.

3. Title Text

If your website has internal links (meaning, links that point to other parts of your site), you should be using title text.

Here`s an example of an internal link you might have. Let`s say you have the word `newsletter` on your homepage and want it to link to a page on your site that talks about the copywriting work you`ve done on newsletters. Here`s the link without title text:

NOTE: I`ve used rounded brackets `()`for the below code, so that this webpage and its HTML code won`t get confused. Make sure when you do your own code that you use the angular brackets ``.

Example A: (a href="http:// YOUR SITE URL HERE /copywriting-newsletter.html")Newsletter(/a)

And now here`s the same link with added title text:

NOTE: I`ve used rounded brackets `()`for the below code, so that this webpage and its HTML code won`t get confused. Make sure when you do your own code that you use the angular brackets ``.

Example B: (a href="http:// YOUR SITE URL HERE /copywriting-newsletter.html" title="Newsletter Copywriting")Newsletter(/a)

What`s the difference between the two? To the user, not a lot. When the user runs their mouse over the word `Newsletter` in Example A, nothing will happen. When they do the same with Example B, however, they`ll see a little box hover over the word that says `Newsletter Copywriting`. So it gives the user a bit more information about what they`re clicking through to.

Search engine spiders, on the other hand, *love* sites that have content. They`ll see this as one example of you using `Newsletter` (just an example; you, of course, choose which links you want to focus on for your SEO), and one example of `Newsletter Copywriting`, which. Two for the price of one, you might say. It will also make the spider`s job easier, because it`ll give it some information about what sort of content it can expect to find when it looks at the page being linked to.

4. ALT Text

This one`s similar to the Title Text advice above.

When you put an image on your site, make sure to include text that describes what you`re looking at or gives information to the search engines that you want them to see.

Here`s an example of how you might display your logo on your website:

NOTE: I`ve used rounded brackets `()`for the below code, so that this webpage and its HTML code won`t get confused. Make sure when you do your own code that you use the angular brackets ``.

(img src="YOUR SITE URL HERE/GIFs/YourLogo.gif" title="YOUR KEYWORDS HERE" alt="YOUR KEYWORDS HERE" width="340" height="105" )

You`ll note the `title` code I have there, as well as ‘alt="YOUR KEYWORDS HERE"‘. This is yet another indicator to the search engines that regularly index the site that tells them who you are and what you do.

It`s a small thing and won`t automatically give your site a quantum leap to first place in Google`s SERPs, but will help.

So what are you waiting for?!