Stop Being A Victim Of Launches And Pre-launches

By Author: Jim DeSantis
Total Articles: 103
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The truth is this... there's no such thing as a "Pre-Launch". A program is either launched or it's not launched. If it's accepting new Members - it's launched. If people are promoting it - it's launched. If you found out about it in your email - it's launched. But, the question is - Can you still get in early enough to get rich along with the "Big Dogs" and "Heavy Hitters"?

The answer is simply - "Not very likely". It's practically impossible and here's why. The Big Dogs and Heavy Hitters are already promoting it to their lists and telling everyone they can that this will be a huge money maker and if they hurry and join now, during the Pre-Launch, they can secure their place on the ground floor and get rich along with the "Big Dogs" and "Heavy Hitters".

Let's take a closer look at how it all works.

It starts when you get an email. You're informed of a very important event, a brand-new Internet program is about to be released. It's going to be a huge money maker and you're one of the lucky few who are finding out about it BEFORE the rest of the world! Not very likely. The pitch is designed to get you to make ...
... a decision based on emotion rather than logic. It's purpose is to create a "Fear of Loss" within you so that you'll react in a certain way.

Think about it. If you were starting a program and all you were concerned about was getting as many people to sign up as possible, wouldn't you tell the Big Dogs and Heavy Hitters about it first? Of course you would! If you're one of the Big Dogs and Heavy Hitters then you are already doing this. You have your "A-List" of people you know who have a huge list and they expect to learn about your "New Deals" first, just as you expect to be among the first to be told about their "New Deals".

You also have your "B-List", that huge list of names and email addresses that you send offers to every few days. That's your "Money List". Those are the average people who, for some reason, tend to believe a high percentage of what you tell them. Those are the people who will send you their money over and over again until they finally wise up and remove themselves from your list.

You'd have to be a complete idiot to send an offer to your B-List before sending it to your A-List. That would be shooting yourself in the foot! But, if you're not one of the Big Dogs and Heavy Hitters, if you're just a regular person trying to make some money on the
Internet, then you need to understand what goes on behind the scenes.

The vast majority of Internet "Biz Opps" are NOT intended to last for more than a few months. The reason - only so many people will fall for the "Pre-Launch" marketing method. The people who own those programs realize that they'll get 70%-80% of their sign-ups (and your money) during the first 4-6 weeks, during the big Pre-Launch, and then their sign-ups and their income will start to taper off. What do they do when that happens? You guessed it! They start another program, run another Pre-Launch email out to their lists and get many of the same people to send them money all over again!

If you've ever received an email from someone about a Pre-Launch, you're on someone's B-List. You are one of those people who are expected to send money whenever the owner of that list clicks the "Send" button on his mass mailer. And, forget that the email is addressed to you by name, that's an auto responder function set up by the list owner to make nice with you to build trust.

Forget about them giving you the inside scoop. The exact same email went to tens of thousands of other "names and email addresses" on his list.

Forget about getting in on the ground floor launch. You are not on the "A list".

Forget about making money in that program. It's not designed to make money for YOU. It's designed to get you to send money to the owner of that program and to the owner of that B-List.

This entire cycle - start a new program, have a big Pre-Launch, make a bunch of money and let your A-List friends make some money in the process, and then do it all over again, is nothing but a way to get you and a few thousand other people to send in your money again and again.

You have a very specific and very important role to play in all of this. You are the little ATM machine that spits out money when these program owners press the right buttons. That's right. You are the money source. You're the one who pays and gets very little, if anything of value, in return. You're actually a victim. Without a victim none of this would be worth the trouble!

How can you protect yourself? How can you stop being a victim?

Remember this : There's no such thing as a "Pre-Launch". If a program is being promoting as "in Pre-Launch", just laugh and delete it. You can go the extra step and unsubscribe or use your email program to block all future emails from whoever sent you that offer.

Jim DeSantis is a retired TV News Anchor and partner in Online Business Alliance, a group of like-minded people helping each other succeed on line ( here ). Jim also publishes "Gifts from Jim DeSantis" ( here ), a blog offering free ebooks and software on many topics.