Why Ooh Media Is Becoming Popular Day By Day?

By Author: Manish Kumar
Total Articles: 57
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Any form of brand promotion through an outdoor media such as billboard, poster, kiosk, bus shelter, airport, metro or mall media is categorized under outdoor advertising. OOH Advertising is considered as one of the oldest modes of promoting a brand or business. OOH media still provides effective promotion solutions for maximum number of brand owners in the market. The growing number of brands (almost every day), the increase spending capacity of customers, the booming economy of the country all these are some factors that favour Outdoor Advertising practices in India. Emerging brand owners therefore consider it a wise option to launch their promotion campaigns through the various outdoor media.

An OOH ad display can be accessed by customers without any condition of time or factor. If anyone missed the ad display he or she can revisit the same location later and find out the details of the ad display. Such advantage of OOH advertising makes it one of the favorite means of brand promotion for advertisers. An outdoor ad display also easily attracts customers’ attention. Providing ...
... a larger than life impression about the brand, customers can easily figure out the advertised brand from others. Hence, there isn’t any chance of confusion while launching a promotion campaign through OOH media.

Indian Advertising industry has gone through a digital revolution. Most of the tools used for outdoor ad campaigns are digitalized. This further provides a rich impression about the brand on customers’ mind. Digitalized OOH ad displays also increase interactivity with customers. These ad displays easily hit customers’ eyeballs and engage their attention. Customers hardly miss the brand message especially when it sounds quite interesting and attractive. They may or may not adopt the advertised brand, but they sure carry the message on their mind. This is one of the ways how an OOH ad display affects customers’ buying behaviour. The growing popularity of OOH media is hardly going to be paused especially when more and more brands are going to be launched in the market in the near future.

Festivals come and go while brands stay forever among us. This year, brand owners have meticulously implemented various outdoor and indoor campaigns to gel with the festive spirit of audiences. Offers and discounts have reasonably attracted a great deal of customers to visit the brand stores. Meanwhile new concepts on brand advertising have been introduced. Outdoor Advertising industry is rapidly growing at a fast pace. During festivals, outdoor communication is one of the effective means of grasping customers’ attention. Targeting those who move out of home to shop, hang out or to visit relatives, any OOH Ad display in the form of billboard advertising or poster ad display provides a rich brand impact on customers’ mind. Infact it is for this very reason that brand owners are investing heavily on OOH domain to promote their brands during festivals.

It has been so far observed that OOH advertising domain is today one of the top players in the industry that has specialized in various genres of outdoor communications that include the ownership of hoardings at prime locations. Budding brand owners have also been encouraged to launch their promotion campaigns through the various OOH media. With innovation playing a key role in providing any branding solution, outdoor advertising industry is indeed growing at a fast pace.

A major growth is also observed at airport advertising and mall advertising domain. With a dramatic increase in the number of flyers (domestic as well as International), airport advertising campaigns of brands are becoming rampant practice amongst advertisers and brand owners. With a rising trend of mall culture in India, mall advertising is another booming avenue of brand promotion through OOH media. An influential means of communication, mall advertising is sure to make its way amongst the most engaging OOH Avenues especially considering the rising number of shopping malls at various Indian cities and towns. TDI International India P Limited is the leader in Media Outdoor Advertising, Malls advertising, delhi metro advertising, airport advertising.