How To Get More Leads

By Author: Peter Ryan
Total Articles: 1
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The best way to generate leads and using your own marketing and advertising. Buying leads from other sources or online is not the best way to make sure you're getting quality leads. Of course this is not anything new to you anyone who has bought leads before because they're not the highest quality leads you can get.

Now I'm not saying don't buy leads, the more leads you can get it typically the better off you are. However you'll find that the leads you generate using the system I'm about to show to you will be substantially more profitable than what you get from other sources. But, like I said before, the more leads you can get from different sources, the better.

It all starts with direct Response Marketing.
Direct response marketing is designed to create any immediate return on investment from any marketing or advertising that you do. So if you put together a mailer using the concepts of direct response marketing you will be able to get the highest ROI possible from that mailing. Direct response marketing is a form of marketing designed to solicit a direct response from the prospective client which is ...
... specific and quantifiable.

We want our marketplace to learn who we are, and then be attracted to us because our messages resonates so well with them.
They will say to themselves Hey, they are talking about me! Once they have that realization, they are much more inclined to seek you out, come to you and ask for your help with their problem.
Im going to give you the exact, simple formula I used to start attracting leads to me, and what you need to do to accomplish the same

1.Anoint yourself as the expert in your niche. Youve already defined what this is by doing the positioning exercises, so this should be relatively simple at this point.

2.Create a compelling mailing piece.

All you have to do here is take the sample 100 headlines that we have given to you already on www.insurancemavericks.com/video and choose a good headline. Obviously you'll have to rework the headline to make sense for your situation, but it should give you a great start on creating a good headline. Then you need to tell your story. Tell them why you are doing what you're doing and make sure that it has a self-interest element to it.

3.Capture Leads And Follow Up

Obviously, not everyone is going to buy from you when they call. What are you going to do with those leads that don't immediately convert into customers? You are going to follow this formula and make sure that when they are ready buy, they buy from you.

Now it's not that complicated of a concept, but most people totally miss the boat on this. In fact I was guilty of this early on in my insurance career. I would generate hundreds of leads and if they didn't buy from me I never followed up with a period what a complete waste of money! For a free video on "The Power Of Positioning" for insurance lead insurance lead generation go to www.insurancemavericks.com and learn everything you need to know about insurance marketing from Peter Ryan and his team of marketing mavericks at http://www.insurancemarketingmavericks.com