Tips To Use Pinterest For Your Brand

By Author: Joseph Augustine
Total Articles: 31
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Pinterest’s mission is to “connect everyone in the world through the things they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share pins on both Twitter and Facebook, which allows users to share and interact with a broad community to have more fun & excitement.
Pinterest is a pin board-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pin boards for inspiration, re-pin images to their own collections and/or like photos. So let’s see how to use Pinterest to make your brand popular. Below are few tips to use your brand with Pinterest.
Match Your Brand with Pinterest:
Before you try with Pinterest, decide if your brand is visual. If u decided so, then most important thing that you have to give your brand is a best match with Pinterest. Pinterest is all about good looking pictures and people liking the pictures so they want to share it with others.
If your brand isn’t visually appealing then it’s going to be a very ...
... hard challenge for you & your product. Always remember that building and maintaining a new social presence takes time so perhaps it might not be worth the effort, so wait for the right time to start a Pinterest campaign.
Create Boards that Fits Your Customers:
First try to satisfy your customers need. Create boards that fit with the lifestyle that your customer wants—and pin lots of images according to the lifestyle that fits your customers, & not just for your own products/images.
By creating boards that are about the lifestyle/interests of your customer, they may feels that you know more about them & are always ready to satisfy them according to their life styles.
Make Creative & Vibrant Images:
Pinterest is all about good looking pictures. So be creative and make sure you use vibrant images. Use a vertical composition as Pinterest’s current browsing layout gives vertical images more real estate.
Be an Active Member of Pinterest Community:
Follow others in Pinterest, also like and repin others. Just like any other social media tool, your Pinterest account grows and thrives through engagement. So it’s important to follow your customers—and like and repin images that fit in with your brand and images. Try to make a good relationship with higher officials who belong to the same community.
Focus:
One of the features of Pinterest are user’s likes and interests are easily viewable for all to see, which points out that with millions of people using Pinterest to keep track of objects they love, places they enjoy, foods they devour and things that inspire them. This is a chance for marketers, so that they can use Pinterest as a focus group.
Gathering a lot of information about their interests, passions, dreams and sense of humor in a more natural way on Pinterest than they would on, say, or by a survey etc.. Use this information to your advantage to glean insights about your target consumers, where they have manually entered sarcasm or travel as an interest.
Grow Your Pinterest Pins and Boards:
By looking at popular pins, you can get an idea of the type of content that the Pinterest community tends to favor. You can also Pin and maintain your boards regularly to keep your Pinterest presence alive and well.
If you have a regular update schedule for other platforms you’re on, then make a point of going to Pinterest on a pre-determined schedule (don’t miss this that schedule at any time) to see what’s being pinned by people/brands you already follow, also don’t forget to view popular pins with a high number of likes, comments and repins.
Pinterest for Content Marketing:
Below are five great examples for content marketing:
*Create as much visual content as you can for your followers to share.
*Don’t list down your tip, but put tips on a visually appealing slide with a short phrase.
*Curate infographics relevant to your industry.
*Collect charts to share statistics for your industry.
*Include a photo with each blog post, also give your readers something to pin.
Videos to draw attention:
Videos are another mode of attraction to Pinterest. Videos have their own distinct section on Pinterest. You can draw attention to your videos by adding annotations like — basically a call to action—for your audience to pin videos they find appealing.
These annotations should “make the visitors pin this video to Pinterest” or provide a link to your Pinterest profile. The annotation should serve as another reminder to users to engage with you in another way in a different community.
Use these ideas to make your brand popular using Pinterest. All the best!