Alexa Site Overview

By Author: Pramod
Total Articles: 2
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Alexa is a subsidiary of Amazon.com and is a website which provides information on traffic levels for websites.The Alexa Rank is a ranking system which bases its ranking schema on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed.
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). Alexa first computes the reach and number of page views for all sites on the Web on a daily basis.
The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time. Webmasters, advertisers and ad networks use your blog's Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you'll definitely want to increase your Alexa rank, because it'll increase your bargaining power when it comes to ad pricing.
Alexa ranking is heavily skewed towards websites, which have a large webmaster/tech audience. This is because webmasters or web ...
... savvy audiences are much more likely to have the Alexa toolbar installed than websites whose visitors are unaware of Alexa.

As such, many have indicated that Alexa is a vastly inaccurate method of measuring a website's reach, traffic and potential. I don't disagree.

Alexa is a silly way to measure web traffic but unfortunately, in an imperfect world Alexa is still heavily used by webmasters and ad networks when measuring the value of advertising on your website.