How To Recover From Google Penguin Update: Get Quality Back Links

By Author: Jacques Neel
Total Articles: 80
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The latest update from Google that carved marks of worries is the Penguin update. This update is a modified version which was initially known as Web spam update has been cracked to stop search engine manipulations and target webmasters who have been engaging in such tactics to gain better search engine rankings. As per the Google’s guidelines, webmasters cannot participate in linking schemes for increasing a site’s Page Rank. Many companies offering SEO consulting services thought that April 24, 2012 has brought the start of new age in search engine optimization field. While some consider the update to be unfair, some webmasters who have been following ethical measures to enhance their page ranks but were lagging behind the manipulative competitors are considering this tweak as a real blessing.

Google Penguin update is being initiated to minimize the web spamming rate and remove the spam websites that have been adopting black hat measures to generate better rankings. This update has seen many webmasters being flooded with warning messages like "unnatural links had been detected" along with the sudden downfall in ...
... the site’s ranking. This is due to the identification of the websites which have been taking place in link building services to get improved Page Ranking. Now, the question which is bothering the webmasters and SEO consulting services is how this update can affect SEO.

Google Penguin will penalize the inferior quality websites from listing at the top of the search engines. It goes without saying that there are websites which have initiated to compete and attain desired goals against the websites that have used wrong SEO tactics to manipulate the search engine bots. With the Penguin update, Google has decided to undervalue the links as well as the websites that have appalling content. Hence, the companies offering SEO optimization services need to be more careful while optimizing a website.

A website can be penalized on the below mentioned cases:

On the base of inferior Link building service which includes reciprocal links, comment SPAM links, sidebar links, links generated from Search engine optimization directories etc.

If the anchor text is over-optimized with keyword

If the on-page content followed by off page content is appalling. Keywords stuffing within the content and plagiarism issues are also included in this.
New SEO Optimization Services to Recover from Google Penguin Update:

To recover from Google Penguin update, the webmasters should highlight on…

• Eliminating all types of inferior links from their website

• Forming brand linked anchor text to the maximum effect

• Should have less emphasis on generating top quality links from link building services, rather should have user-centric causes to visit the site.

• Creating quality On-page and Off-Page content for the website penned for the traffic and not intended for the engines.

To conclude, this can be said that Google Penguin has proved to be a boon for those who have been maintaining ethical and authentic ways to achieve higher ranking. However on the other hand the same has been considered as a threat to many critics. Whatsoever, be the verdict, we can conclude that with the emergence of Google Penguin, SEO business has stepped forward to turn out to be a competitive one. In one word, all sorts of manipulative SEM will suffer a severe blow, while only the long time e-marketing campaign and strategies will come out as triumphant.

Author’s Bio:

Jacques Neel has been providing SEO optimization Services and SEO consulting services for several years. He has actively followed recent updates and recommended that quality and ethical one way link building should be done to ensure best results.