The Acmg Story – Meeting The Marketing Challenges Head On And Successfully

By Author: Adam Crist
Total Articles: 2
Comment this article

Managing a double digit growth on a quarterly basis consistently in today’s troublesome economic situation is nothing short of a miracle. For the Atlantic Coast Media Group, pulling off miracles has in fact, become a routine. Under the dynamic leadership of CEOs Andrew Surwilo and Thomas Shipley, they have managed to keep the company’s growth on an upward curve, no mean feat given the shape of the consumer products industry today.

Innovation and an extreme sense of commitment is second nature to Co-CEO Andrew Surwilo. The energetic and go-getting spirit of Thomas Shipley has carried the company through difficult times during its formative years. Together, these two direct response marketing professionals with their 30 years of combined experience in the areas of developing new and exciting, high utility products, have given ACMG an advantage over competitors in the personal care and supplements industry. The company is synonymous with some of the most innovative and high quality nutraceutical and cosmeceutical products for the Baby Boomers generation.

The company has registered a fantastic growth percentage ...
... yet again even as other major companies in the segment are tottering. The success of ACMG comes from the continued patronage of its high value products such as Luminique, Keranique and of course the Hydroxatone range in the US and Canadian markets. Surwilo and Shipley are helping the company scale greater heights of success through their innovative and successful online and offline marketing and media campaigns.

The company is now on a recruitment spree to keep pace with the frenetic growth rate. They have hired a new CFO, three Vice Presidents and more than 100 employees in recent times even as others are handing out the pink slip to cut down expenses. The appointments are for various positions including retail sale, which is a newly created position in ACMG ostensibly to manage the booming retail segment better and provide a vibrant and effective launching pad to the new products that the company must have lined up, given its blazing track record.

New professionals also recruited to manage top positions in ecommerce and digital strategy, which is once again a new position in ACMG. Andrew Surwilo and Thomas Shipley are quite optimistic about the future prospects of the company and want everything to be in place when the much valued cosmeceutical and nutraceutical products ride the next boom phase. It is great going for a company that’s listed as one of America’s fastest growing companies in the famed Inc.500 magazine.

CEOs Andrew Surwilo and Thomas Shipley have revolutionized the skin and beauty care market with their unique products. Surwilo and Shipley have made ACMG a name to reckon with.