The Majority Of Ios Applications Are Difficult To Gain Profits

By Author: anita zhu
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The latest survey of marketing company App Promo shows that 58% of iOS applications have failed to break even, while 80% of the developers cannot rely solely on the applications to support business development.

Apple has repeatedly said that hundreds of thousands of applications were available for people to choose from in the App Store. Although this situation was beneficial to users, small developers had to face an unfavorable condition. Application developers Pat McCarron said: “Currently, if the applications cannot enter the list of top 100 or top 200, they will be difficult to be found. Users will not always scroll through the list to find the applications in the end of the list.”

A member of the application developer Rogue Amoeba Paul Kafasis said that the App Store had become a lottery game and there were limited opportunities for small developers in the competition. He said: “The App Store is rather like a lottery, having few companies at the top. This is a business based on the sensational, being largely similar to the sales of music and books. Only a small number of people will have the victory; ...
... the developers with slightly success are also a handful; most of the developers have suffered a defeat.”

Some developers even think that only 59% of applications in the App the Promo survey unrealized gains and losses balance is too optimistic. NetNewsWrire developer Brent Simmons doubted that this proportion was over 85%.

Apple encouraged everyone to try iOS application development. Cost of $ 99 per year fee, developers will be able to join Apple’s project, access to free, downloadable development tools, as well as a large number of reference books. IOS platform to create a huge developer base, but many developers have underestimated the time, effort and funds to develop a high-quality application required.

Kafaxisi said: “The development cost is much higher than people think. To develop an application even does not require hundreds of thousands of dollars, but still needs tens of thousands of dollars, so cost recovery is not easy.”

Part of the problem is that consumers’ expectations are too high. In the past, the PC software developed by small developers is usually priced at 20-30 U.S. dollars, but in the App Store, users want the application is priced at 99 cents or $ 1.99. There are also many free applications, and to make money through advertising or a combination of mode “free / pay”.

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