Ooh Advertising Then, Ooh Advertising Now!

By Author: Manish Kumar
Total Articles: 57
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Back in those days advertising was just another mundane practice of marketing among brand owners. The reasons were obvious. Firstly, there was lesser number of brands in the market so the competition was not much aggressive. Secondly, the market was not big as compared to today’s. Also with the economic boom, advertising industry has grown further. Most of the Indian cities are ever growing markets for brand promotions. Therefore Advertising in Delhi, Advertising in Ahmedabad, Advertising in Mangalore, Advertising in Cochin or Advertising in Bhopal has become a common practice for advertisers in the respective cities.

Delhi and Mumbai are two major hubs of advertising in India. Therefore, advertising in Delhi or Mumbai is much advanced as compared to advertising in Ahmedabad, Advertising in Mangalore, Advertising in Cochin or Advertising in Bhopal. One of the primary assets of advertising in any of the Indian cities is a rich infrastructural support. Besides, the induction of new-age technological innovations is yet another garnering asset for modern advertisers. To cite an example, Outdoor Advertising ...
... tools are mostly replaced by brand new digital tools. The digitalized tools of OOH media provide a posh look and lasting impression on customers’ mind. It is therefore easier for advertisers to convey the brand message in an interestingly interactive way.

Conventional billboard displays are replaced by digital billboards. These digital billboards provide complete control on the brand message. One can sit back in his office, log in to the server and make any required change in the existing ad copy. Such facility was not provided by a traditional billboard. Time and energy saving, modern billboard advertising campaigns can also be launched within hours (as per the objective of the campaign).

Another digitalized tool of outdoor advertising that is quite popular among advertisers is electronic kiosk. One finds an electronic kiosk almost everywhere- at the shopping malls, cinema halls, airports, near ATM machines, banks, grocery stores etc. Kiosks are interactive and have attention catching attributes. Wall wraps, product displays, tri-visions, backlit/front-lit translites etc. are few more tools of outdoor advertising adopted by modern advertisers.

Modern OOH Ad displays are not just limited to roadsides, walls or billboard displays. Outdoor Advertising industry is also expanded to various avenues. Metro advertising, mall advertising and Airport Advertising campaigns are becoming pretty popular among brand owners. Also with the rising number of brands in the market (almost every day), more outdoor advertising avenues are further sought. Perhaps, innovation has a major role to play in providing any OOH branding solution.

Outdoor Advertising in Indian cities

Advertising is one of the common things observed in maximum number of Indian cities. A brand has its presence in various cities. Thus, Advertising in Ahmedabad, Advertising in Bangalore, Advertising in Delhi, Advertising in Mangalore, Advertising in Cochin or Advertising in Bhopal for a single brand is obvious. Until and unless, the brand owner is targeting a local audience, advertising in any of the Indian city is possible for every single brand.

Outdoor Advertising is one of the most implemented means of brand promotion in Indian cities. Outdoor Advertising in Delhi or Outdoor Advertising in Bhopal of a single brand carries the same brand message. Though some brand advertisers seek variance in the particular brand messages conveyed to customers, it’s the same media vehicle and the tactics used to convey the brand message. For example, advertisers in South India prefer to communicate with customers in local dialects while north Indian advertisers prefer Hindi or any other local dialects to convey the brand message.

Advertising reflects the cultural attributes of a particular section of society; therefore, it is obvious that the brand message should appeal to that very section of potential customers.

Mall Advertising, Metro Advertising (for cities with metro rail services) and Airport Advertising campaigns are fast growing avenues of Advertising in Ahmedabad, Advertising in Bangalore, Advertising in Delhi, Advertising in Mangalore, Advertising in Cochin or Advertising in Bhopal. Brand owners (national and international) ensure that they create their presence in most of the Indian cities in order to reach out to a wider audience through OOH media.

Technological innovations do play their role while providing promotion solutions for various brands through outdoor media. Unlike conventional tools, modern outdoor advertising campaigns are launched through digitalized media such as digital billboards, electronic kiosks, translits, tri-visions, sky-scrapers etc. More OOH tools are yet to introduce in the market as much as more branding solutions are required.