Advantages Of Premium Sms Services

By Author: Srinivas Sakhare
Total Articles: 8
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One of the most effective and affordable digital marketing and communication tool is broadcasting. Telemarketing, voice SMS and automated helpdesk or toll free numbers which help customers with recorded voice commands are some of the subsets of broadcast technology.

The whole setup is quite simple. This platform uses several hardware and software components such as recording devices and applications which can send these voice broadcasts in an automated fashion using a list of opt-in recipients including fixed line phones. Voice broadcasting uses VoIP application to accomplish the task.

As mentioned above, telemarketing is one of the finest examples of voice broadcast. Yet another area where this technology is used in a big way is when you dial a toll free number. Before you are actually connected to customer service executive, the automated voice broadcast system offers several helpful tips such as various menu options, numbers that needs to be punched to fetch certain information etc.

Voice broadcast saves time, money and manpower. ...
... It is also a powerful marketing tool.

There are several SMS services or solutions; bulk SMS and two-way SMS are the two popular options. While the former is one way marketing tool, the latter uses short and long codes which allow recipients to respond to advertiser’s messages. Audience responding to short code numbers are charged at a premium rate. Short codes fall under the premium SMS services category.

Premium messaging services are used for the following tasks.

1. Interactive voting for television reality programs.

2. Business or commercial tasks such as downloading applications, ringtones and wallpapers.

3. On demand services such as horoscope, cricket updates etc.

4. Content and news subscription services.

Whether you need to market a product, service, brand or even your e-commerce website, one marketing avenue which you just can't ignore is bulk SMS, especially in India, where people are scattered around several states. Bulk SMS is affordable, effective and efficient marketing platform used by scores of industries such as manufacturers, retailers and media such as television, film and advertising entities.

Bulk SMS platform or infrastructure is provided by companies who tie up with mobile network operators to exploit their SMS gateway for mass messaging. All over the world these providers offer several bulk SMS sending options. Bulk SMS provider in India also offer the same set of tools and technologies such as SMS credits, software to initiate bulk SMS campaign, and technical support in case something goes wrong.

As mentioned above bulk SMS is used for marketing chores. The software or web based interface which the providers offer allow marketers to send marketing campaigns using internet and a computer. The use of native device is completely ignored. Mentioned below are some of the salient features of SMS software.

1. Affordable and reliable way to send thousands of messages quickly.

2. Bulk SMS with premium delivery mechanism

3. Simple to operate. Messages can be customized with alphanumeric sender ID.

4. Auto response facility, two way messaging, report generation are some of its other unique features.