Mobile Advertising – A Subset Of Sms Marketing

By Author: Srinivas Sakhare
Total Articles: 8
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The mobile landscape is made up of several tools, technologies and associated elements. Together they make it a formidable communication, advertising and marketing platform. So what are all these components? And how do they work? Continue reading to know more about this amazing technology which has caught up the fancy of many individuals, organizations, advertisers and marketers.

Mobile environment offers three unique features.

1. Mobile Communication.

2. Mobile Advertising.

3. Mobile Marketing.

Mobile communication exploits short message feature of mobile platform, called SMS, for personal, work related and business chores. These messages are sent to fix up meetings, send alerts or simply wish family and friends on their birthdays and anniversaries.

On the other hand, advertising on mobile is a process of attracting customers who are not aware of your product or service. This is typically achieved by placing banner Ads on mobile websites or mobile phone applications. In this way ...
... your brand gets the required exposure which leads to customer build up. The other methods of advertising on mobile include; display of Ad’s on SMS messages sent by network operators, games applications and text links in search engines.

Advertising more often than not is a paid exercise for creating product and brand awareness.

The whole exercise of advertising on mobile platform is to generate leads. Once new customers are developed the next step is to engage with them through several mobile marketing strategies such as bulk SMS.

When a mobile phone subscriber sends a quick communication message to his friend, colleague or group of friends, it is simply termed as messaging, whereas when a marketing message is sent to a group or thousands of subscribers it is called bulk SMS. This form of messaging is economical and an effective way to increase sales and grow your business. Bulk SMS is synonymous with mobile marketing.

The immediate question that pops up in the head is; how to send bulk SMS?

The answer is very simple; through bulk SMS providers or SMS resellers. Resellers are typically agents of bulk SMS providers. Either way these entities offer complete setup to send SMS based marketing campaigns to large number of subscribers in one go.

Providers offer bulk SMS interface such as a website, application or API's embedded in email clients. This interface is simple and requires just a couple of inputs such as; a creatively composed Ad campaign, subscriber list or group of target recipients, based on age, gender, location etc. Once these parameters are fed, the marketer or the end user simply hits the send button. Voila! In a few minutes thousands of recipients receive your SMS, catapulting your brand and product to unimaginable heights.

Bulk SMS or SMS marketing is initiated to bring customers closer to a product, induce confidence in a product, coerce potential leads and convert them into customers. All these activities typically lead to increased sales and revenues.

To achieve the above mentioned tasks and targets several SMS subsets are also employed. Some of those are mentioned below.

1. Short code.

2. Long code and virtual number.

3. Voice SMS.