Packaging And Branding – The Importance Marketing Concepts

By Author: Mark Bennett
Total Articles: 109
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The important concept in marketing is branding and packaging. You could almost say that these two are the most indispensable gears of marketing. In this vital gear of marketing, branding is a term that is used basically to describe the name, design and description of the product. In a basic sense it means that branding tries to differentiate one company's product from another. Especially, the major aim of the branding technique is to show the difference of a company's product from its competitors.

Packaging is marketing tool that is used to replicate the product's brand. A company usually uses the packaging technique to sell its products within a competitive market. Basically colors, font, descriptions and logos are the things that are looked-out in packaging. The basic reason why these are done is to pull in customers to purchase products.

The entire focus and aim of the marketing department is to strategize and plan methods to sell the company's products. They have to make sure that the products are sold as per the plan. And the effective way to do is branding and packaging. Using this branding and packaging ...
... is simple. That is, once the brand has been determined, then the company will formulate methods to sell the product. Advertising on the company's website and product packaging will present an adhesive brand or image. Usually in a successful brand campaign, customers will recognize the company's product packaging and will make the purchase.

Many of the companies want to determine and create an image for themselves in the market. Not only companies but also firms and large organizations. Their ultimate goal is to invent a brand that is instantly and easily recognizable and perceived positively. In this branding, it consists of various components like style, color, design; so that the company's product will stand out in the market against the competitors. Besides that marketers will communicate with the customers through logos, slogans, and tag lines.

Do you know that the slogans are the most effective branding technique? Every company will try to find out for a particular characteristic that will make its product stand out in the market and especially from the competitors. Slogans are the key components in the marketing efforts including packaging. For example, in Nokia it is the logo and the slogan "Connecting People". In the same way is for the service provider Cox Cable, whose logo and slogan "Your friend in the digital age". These logos and slogans of such companies make the people recognize the brand and give a clear understanding of the products sold by them.

Also in a company the manner and the way you pack your product determines your company's market hold and acceptability. The basic concept of packaging is to capture customer’s attention which can directly affect the whether they buy the product or not. In this innovation and creativity coupled with the outstanding performance comes into the play when it is packaging. A well-marketed and demanding product will be packed in a way that compels the customer to pick it up and have a closer look. So in this scenario, the product description, inscription that is written well through explanation and graphics must be very much clear.

Finally, a company creates the concept of branding and packaging with the basic aim of marketing products. But ultimately what happens is that the branding and packaging in turn markets the company. Branding tries to reflect the image that the company seeks to project. The image that it seeks to project is to identify potential customers who purchase their products.

Being a freelance writer and active blogger, Mark likes to share his thoughts with the rest of the world and to sources out some great deals of Cox Cable. As per him, branding and packaging is the important concepts in marketing. Both of them play major roles in creating demand for products.