Our Top 3 Books For Great Brand Management

By Author: tonykim1 tonykim1
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At uberbrand, our boutique team has exceptional combined experience in marketing, strategy and brand management. When we're not busy creating great brands, our heads are buried in branding books. That's why we present to you our top 3 brand management books for you to learn more about what we love to do.

1. The 22 Immutable Laws of Branding - By Al Ries and Laura Ries This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, this book is the definitive text on brand management, engaging its readers with insights into some of the most successful brands in the world. 2. BrandSimple: How the Best Brands Keep it Simple and Succeed -- By Allen P. Adamson Drawing on his years of experience working with some of the world's top brands, author Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, ...
... explaining what makes them successful. 3. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design -- By Marty Neumeier The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a brand that customers feel is essential to their lives.