5 Tips For Great Brand Design

By Author: trend haus
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With the surge of fast and cheap logo design, it’s important for reputable agencies to maintain good brand design practice. A logo is a face of a company – it’s what its audience meets, hopefully greets and has a long and meaningful relationship with.

As leaders in brand design, our designers have put together 5 tips for great brand design practice.

1. Always start with thorough research. Your clients’ target audience will heavily influence the decisions you make and the direction your brand design takes. Understanding a company’s marketing strategy is important too. Research encompasses everything from typography selection to presenting to a focus group.

2. A strong name can communicate vast amounts. Give an identity a name and then give the name a face, and in that order. A strong name, with or without a mark, has to be recognisable without any taglines. It must be powerful on its own.

3. A good logo builds trust. Think about how the logo is the first impression of not just who your company is, but how trustworthy it is. If you’ve done well with your ...
... brand design, your consumer will open up and respond to you better from the start.

4. A good logo is distinctive and unique. Strong brand design should resemble no one but itself. Individuality is the most attractive thing in a human face and in a logo. It distinguishes itself among the masses.

5. Details can make or break your design. After everything, simplicity is always the best solution. The KISS principle (Keep it simple stupid) should become your best friend when embarking on brand design.