Advantage Of Having Mobile Websites For A Product

By Author: Joseph Augustine
Total Articles: 31
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Mobile Web:
In today’s technology world fixed-line services use for connecting people has decreased, using Mobile Web one can access to World Wide Web and connect with others via smart phone.
A Mobile website is a website which has optimized program to work in mobile browser. Using a mobile phone web browser one can directly access the websites.
A Mobile website is designed for small screen smart phones. The mobile website has its page in narrow columns which provides only the subset of the regular website.
History of Mobile Websites:
The first Mobile website access was introduced in Finland by Nokia 9000 Communicator phone by the aid of Sonera and Radiolinja networks.
In 1999 NTT DoCoMo launched the commercial mobile-specific browser-based web service.
The Difference between Apps and Mobile Websites:
Apps are applications downloaded for purchased and installed in mobile device. The apps are installed in accordance to the operating systems support. A mobile website is same as any other website, but it contain browser based HTML pages linked together. The main difference between ...
... other websites and Mobile web is its design to be compatible for small smart phones.
An “app” has several advantages hence it has its language written in native platform.
The features of “apps” includes,
*Easily availability and can be downloaded from apps stores.
*The application can run with high performance without consuming lot of data usage.
*Most “apps” are designed to working in offline also.
But if we take Mobile website it has vast application:
*A Mobile site can work on any platform.
*Visitors can Google you and land on your mobile websites.
*Mobile sites can be developed faster and cheaper.
* Using CMS one can easily update the mobile sites.
* A mobile website is a convenient way to reach customers.
*People always prefer to be faster so mobile browser will give result faster than other.
*There are possibilities for disappearance of individual platform but mobile site will sustain for more period.
Application of having mobile websites for a product:
*Compactness:
A mobile website can easily reach more people across the world with compactness to all type of mobile devices. Mobile website URLs are easily integrated with SMS, QR Codes, NFC etc…
A Mobile website can be accessed from anywhere; this connectivity leads to opportunity for connecting with audience whenever they need.
*Instant Availability:
A user can instantly access the mobile site via browser across a range of devices.
This may help them while in travel, sitting in an Airport to do research on companies and their products by surfing there mobile browser.
* Easy Up gradable:
The Mobile website is much legible than apps in there flexibility to update contents. If need to change the design of the mobile web page it can be easily done by editing the design and publish it and can get the change visible on mobile web page.
*Mobile website Easier and less expensive:
Mobile website development was considerably more time and cost-effective than development of a native app, especially if you need to have a presence on different platforms.
*Easy Sharing of Mobile websites:
Mobile website URLs can be shared between different users via simple link.
*Easy Found ability:
Mobile websites are very easier for users to find out because the display page has search result with industry specification directories. Another important feature is website visitors regular visit will be send to mobile website.
*Life Cycle:
The life span of Mobile website is high and it will be available for users for a long time.
Advantages of having mobile websites for a product:
A mobile website makes the communication task of business much easy and smart. For flourishing a business via internet a company should have a Mobile website.
*Marketing Platform:
Due to the rapid growth of technology people prefers compact mobile devices, today all business people use smart phone to communicate with his customers. Today’s smart phones are very compatible for connecting the people. Smart phones are capable of doing the task done by desktop and laptops. For the compatible world Mobile site plays vital role by acting as a platform in connecting customers with business person.
*Design Mobile website:
The mobile website should be designed to grab the visitors mind. The mobile site should have more images and use pleasing word with maximum information’s.
*Optimized Mobile website:
The Mobile website should be optimized for mobile usage without any cracks. This means the site should be free running, easy navigating. The customer from outdoor should be easily connected to your mobile site.
*Easy Brand Visibility:
Many business men spend money and time in online marketing tactics like Pay-Per-Click campaign or SEO, but by using little effort in mobile website can reach the mobile users and will get more brand visibility.
*Contacts in Mobile website:
Using a Mobile website a user can easily find out the company’s contact info and can easily call for product enquiry. The GPS and Mapping facilities included in Smart phone helps the customers to easily find the company location.
*Scoring By Mobile Website:
Mobile Website will be a vital reason for winning points in online strategies. If need to success in business then should get more traffic to Mobile websites by attracting visitors and provide link to various places as possible.
*Submit the product in the palm of customer:
In previous year it was difficult to get customers if they are not in front of desktop or laptops. But now days people will be always be online because they have their mobile pc in there palm. If a company has a Mobile site then the customer can visit it easily from anywhere even if they are in coffee shop, vocation, tour etc…
Limitations of Mobile Web:
The limitations of Mobile web includes,
*Tiny screen size,
*Non Flexibility in Navigation,
*Non supportability to JavaScript and cookies of some sites,
*Lack of Multi tasking due to additional windows non-availability,
*Less speed compared to dial-up connection,
*Single page breakage into pieces,
*Limitations in number of characters used in email.