Online Sms To Mobile – A Versatile Marketing Platform

By Author: Srinivas Sakhare
Total Articles: 8
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There was a time when watches were worn by the privilege few. Gradually, a timepiece adorned many human wrists. Today, a wrist watch, as it is popularly called is worn by most people; it has become a necessity. The same analogy applies to mobile phones. In the beginning even mobile device was considered as a fad and a toy for the rich. Very few people owned them. But over the past decade, its numbers have reached astronomical levels. In some countries its penetration is more than 90% which clearly depicts its importance.

Mobile technology frees users from the shackles of corded or wired phones. It also provides one amazing feature which has revolutionized the world of marketing. This feature is called SMS. Mobile phones typically allow users to send quick messages to friends, family, colleagues and business associates. This nifty little tool allows people to communicate in the shortest possible time. SMS or texting as it is popularly called is used to set up meetings with team members, dealers, clients and send birthday, anniversary wishes to family and friends. SMS is typically sent from one mobile phone to another. ...
... But today it can also be sent via PC using the “online SMS to mobile” method.

This method does not require a native device to send SMS. Users can simply register online with one of the service providers and start sending messages using a web based interface.

As mentioned above, SMS began its journey as a quick communication tool, but over the years it evolved into an amazing marketing platform. How? Well, once the online method became popular with users, it was only a matter of time before this feature was exploited to send messages about products and services. Unlike regular SMS, marketing messages are typically sent to thousands of recipients to promote business. This method of sending mass messages is also called bulk SMS.

Bulk SMS platform is provided by bulk SMS providers. These entities tie up with several network operators to exploit their SMS gateway servers for marketing chores. These entities also develop the required software and API's to send mass messages. Bulk SMS providers sell their plans to marketers through bulk SMS reseller.

Bulk SMS provider offers resellers the following tools, software and infrastructure.

1. Providers offer resellers an unbranded control panel which is essential for reselling task. This control panel can be customized by the reseller to make it more personal.

2. Resellers are provided with friendly API’s, so that bulk SMS facility can be integrated in websites, email clients or standalone applications.

3. Resellers on their part are free to sell SMS credits at their own terms and price.

Today, SMS service is undoubtedly the most sought after tool. SMS typically stands for short message service. The word “short” at the beginning refers to the number of characters which an SMS can carry; which is generally 160.

As mentioned above, in the past SMS's were sent from mobile devices for a quick and reliable communication, however today, it is also used for marketing of goods and services. SMS can be sent from hand held devices and through PC's using the online method.