Send Bulk Sms To Increase Sales And Establish Brand

By Author: Srinivas Sakhare
Total Articles: 8
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The world of mobile technology has revolutionized the way people communicate. Not long ago individuals from all strata of society called their friends, family and business associates via fixed phone lines. Even today they form an integral part of homes and businesses. However, mobile phones provide a handy alternative, allowing people to call anyone, anytime and from any place.

These mobile devices, carried by millions of people, have given communication a new meaning. It provides instant access, which is so important in these competitive times. Apart from communication, mobile phone platform offers an amazing feature which is unique, innovative and quick. This feature is called text messaging. Messaging is also called SMS or short message service.

Messages are sent from one mobile device to another; generally limited to 160 characters. Although SMS sounds trivial, it is a powerful tool which has changed the face of communication and marketing.

Apart from text content, a subset of SMS called MMS allows subscribers to send images, tones and videos. ...
... The three popular variants of SMS are;

1. One-to-one message.

2. Group message.

3. Bulk message.

One-to-one communication at workplace increases productivity. Employees can send quick reminders such as business meeting, dealer meeting or project update to team members. It can also be used to track employees working on offshore projects. Yet another benefit of messaging is its capability to monitor or track goods and documents.

On the other hand group SMS is a perfect for way to keep in touch with a group of friends, colleagues or business associates. It allows you to create a list of people who can be easily accessed through messages. This type of communication is fast, affordable and efficient. It increases efficiency, team spirit and results in great camaraderie.

Group messaging is an effective communication tool which allows various entities such as customers, clients and employees to stay in touch with each other saving time and money.

However, bulk SMS is in its own league; the king of messaging. It is not just a quick communication tool but a powerful marketing platform. Bulk SMS is not sent from native devices. Instead it uses several mediums to accomplish the task. Mentioned below are some those avenues through which bulk SMS is sent.

1. Website - Bulk SMS can be sent from the provider's website or from your own website. Of course the provider needs to embed the API.

2. Software – A standalone application, which is quite similar to the above mentioned option.

3. Excel - API which is typically embedded in Excel program.

4. Email Client - Allows marketers to send bulk SMS from email clients such as outlook express.

All the above mentioned options exploit SMS gateway servers to send bulk SMS, typically for marketing purposes. Whether you want to establish a brand, business or a product, send transaction or social alerts, bulk SMS is the answer. This method is quick, cheap, popular and easy to initiate. Bulk SMS also provides the best ROI or return on investment, because more than 90% of the messages are opened by its recipients.