Yum! Brands, Inc.: Success Fueled By Developing Markets

By Author: Bharat Book
Total Articles: 604
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Yum! Brands, Inc. develops, operates, franchises, and licenses KFC, Pizza Hut, Taco Bell, Long John Silver’s, and A&W. In September 2011, Yum sold its Long John Silver’s and A&W Restaurant chains. 2010 saw China overtake the US as Yum’s most profitable region. In February 2012, Yum revealed that its fourth-quarter profit for 2011 rose by 30%, fueled primarily by overseas growth. http://www.bharatbook.com/market-research-reports/recreation-market-research-report/yum-brands-inc-success-fueled-by-developing-markets.html

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Highlights
Yum! has over 35,500 restaurants in more than 110 countries. It opened over 1,500 restaurants ...
... in 2011 (656 of them in China) and plans on opening another 1,500 during 2012. The company plans on increasing its restaurants in India from 374 to 2,000 by 2020, investing $1 billion in the process.

Your key questions answered
* What has Yum! Brands done to address its problems in the US market?
* What plans does Yum! have for China, and where is it looking beyond this particular market?

OVERVIEW
Catalyst
Summary

ANALYSIS
Yum! Brands, a global fast food franchise
An overview
Sale of assets
Long John Silver’s and A&W Restaurants are sold
Yum! in the US
The US no longer Yum’s most profitable market
Yum! In China
China now Yum’s most important market
CONCLUSION
Yum! focuses on international markets for future growth
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Yum! Brands, Inc.: Success fueled by developing markets

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