Bulk Sms Solutions – One Technology, Amazing Subsets

By Author: Srinivas Sakhare
Total Articles: 8
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SMS or short message service is the king of mobile marketing world. Its objective over a period of time has evolved greatly. SMS began its journey as a quick communication tool. Today, it is utilised for increasing sales, establishing brands and businesses. This form of marketing is called bulk SMS. It uses internet and SMS gateway servers to accomplish the task of sending mass messages.

Bulk SMS has several subsets which provide additional features and interactivity. Short codes, long codes, virtual mobile numbers, voice SMS are some of the Bulk SMS Solutions. While bulk SMS provides one way marketing opportunity which is affordable, simple and effective, the other SMS solutions provides a two interactive platform. These options are used for generating leads, receiving product feedback, allowing customer participation and delivering on demand services.

Whether it is bulk SMS or its subsets, this technology is an amazing marketing platform which is more powerful than most of the traditional methods.

Businesses that provide ...
... technical support and marketing entities invariably require a platform which allows their customers to call as well as send SMS discreetly; without giving away the location of the service provider. One such technology that offers discretion and interactivity is virtual number. SMS Virtual Numberis just a subset of SMS which allows these companies to offer their clients a unique way to interact with them. All inbound SMS's to the virtual number can be typically routed to the real phone number which is managed like a regular phone.

It is an amazing two way messaging tool which allows you to send and receive messages without revealing your location. Yet another great feature is its capability to send and receive SMS internationally. This makes it a truly global option. Imagine a situation, where an international dance competition program asks viewers to vote for their favourite dancer. Is there a solution for such scenarios? Yes! SMS activated virtual number. It allows such organizers to offer global voting facility. Some of its other amazing features are as follows.

1. SMS's can be forwarded to email address or real mobile phone.

2. Messages can be forwarded to a particular URL.

3. It provides a platform through which alerts, messages or notifications to unlimited groups or people can be sent.

4. Scheduled broadcast of messages.

5. Cost effective and interactive solution.

Virtual mobile number is also called Long Code. Long codes allow businesses to receive SMS as well as voice calls. Both, the short codes and long codes are part of SMS solutions. The difference is, while short codes are generally shared and limited to national boundaries, long codes are dedicated and internationally available.

Its areas of application are huge. Some of them are mentioned below.

1. Media, especially television industry uses it for competitions, game shows and quiz contests.

2. Long codes are used for radio chat shows, song requests etc.

3. Advertising agencies use it to get feedback from customers.

4. Marketing entities use it for campaigns and promotions of various products and services internationally.