Do Away With Franatic Calls With Mobile Marketing

By Author: Daniel Smith
Total Articles: 38
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Call centre work is being redeveloped by businesses who are increasingly using mobile marketing as a more effective way of communicating with their customers. In busy world filled with work and very little down-time, consumers are often on the move.Mobile marketing is efficiently bridging this communication gap and hence emerging to be the most empowering and simple way of securing business leads.

A recent study into advertising response rates, found that over 50% more consumers prefer SMS marketing for further information than attending to phones and calling the toll-free number. One of the major concerns of call centres is that potential consumers who attempt to make a call-to-action are left in the dark thus losing out on the chance to follow-up on leads. Not only are toll-free numbers hard to remember, surveys show 69% of calls aren't answered between 6pm and 8am- prime advertising times. A New Zealand business, advertising Christmas hampers through TV and print media was surprised to see the results generated by their SMS marketing campaign. SMS was by far the most ...
... favoured response method for customers- it was 5 times more effective than phone responses and three times more effective than trying to remember a website.

With the wide availability of call centres and internet, businesses have been trying to measure who responds to their advertisements and when they are most likely to respond. The advantage with mobile marketing is that people can respond immediately, and from virtually anywhere in the world at any time.

So why is SMS marketing on a boom as compared to taking live calls? Is it to do with bad experiences with call centres- the inconvenient operating hours, the long queues, the incessant questioning? The results of a survey into advertising response methods found that 30% of callers will hang up if they have to hold for over a minute. In addition, 76% of respondents reported that 24 hour-a-day seven-day-a-week call centre operation was important to their purchase decision.

So, as it turns out to be that mobile marketing allows call centres to be more reactive. Consumers who text a short code to any business can be called back by a call centre operator. Not only does this enable call centres to interact with people who are willing to lend a ear but also ensures that you'll never miss a lead.

For more information SMS marketing please visit http://www.txt2get.com/