Here Is A Brief About Direct Mail Printing

By Author: myfastprint newyork
Total Articles: 10
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Doubting the importance of direct mail printing and overlooking its added advantages is considered as biggest marketing mistake nowadays. The companies who want to have a better market interaction with their clients and who wants to increase the radius of their business, heavily relies on digital printings and direct mailing campaigns. In this article, we will be briefing about digital printing, direct mail printers and litho printers.

Before we start, let us first understand what direct mail is and what its types are.
When we talk about direct mail, the first thing that came to our mind is, “Jesus Christ, Junk Mails.” Most of us chuck them without even looking at them. But still companies keep on spending on them, even after knowing the fact that we people will be treating them as trash. The most surprising fact revealed in a survey was,

• $1 spent on direct mail promotion accounts for $11 sales.
• If it is a post card, it will only cost you 14 cents per piece and results that it brings will be eye-openers.

As far as the types of direct mail printing ...
... are concerned, they are as follows :

• Booklets and Catalogs
• 3D Direct Mails
• Standard Letter Mailing
• All-in-one mailers
• Double Postcards
• Post Cards

Now let us explore, how these things are done via digital printing
Digital printing: Undeniably, the latest revolution in the printing field is, “digital printing” and regardless of business size, this printing method is highly preferred and mostly used method. This printing method is extremely different from conventional methods of printing, for which embarking plates are used. Unlike other printing methods, in digital printing, data is directly sent from a computer to a printer which is known as direct mail printer.

Direct mail printer: To have any sort of digital printing for direct mailing purposes, direct mail printers are used. These printers do get their data directly from the word processing software utilities which are pragmatically designed with intense capabilities to handle all such direct mail characteristics. In case of a customized printing requirement, this type of printing is awesome and enjoys unshaken preference over other methods.

Litho printer: These big printing machines that are widely used by graphic designers or artists for direct mail printings for illustrating their creativity are becoming increasing popular. This sort of printing which is also known as lithography or planography, is a metal plates based printing. The only theory that works behind this sort of direct mail printing is, “non-blending of oil and water.”

The direct mail printing campaigns have become increasingly famous over the past few years, hence, they are considered as the most important advertising necessity of any company.