Effective And Economical Methods Of Marketing

By Author: marin jarin
Total Articles: 8
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In spite of the wide spread application of digital marketing techniques, e-marketing and a lot of other innovative as well as most advanced methods Direct Mail still continues as an accepted way of marketing. Undoubtedly, it is the most economical method for marketing. In addition to that, direct contacts can be established and maintained with existing as well as prospective clients by way of Direct Mail Marketing. Such contacts will facilitate the introduction and popularization of the products and ultimately more business will be generated. Chances of getting responses from customers are much more in this method of marketing. Unaddressed as well as specifically addressed mail shots can be created and sent which will not incur much expense. The companies of small and medium sectors with limited resources and with little facility for electronic marketing will find this method of marketing as the most ideal.

As far the communication with target customers is concerned, Direct Mail is one of the easiest and most effective methods. It can be done in various ways like sending mails directly, email marketing, telemarketing ...
... and also by circulating the pamphlets. A well planned and carefully prepared text and a proper way of approach are vital to ensure the desired results in this method of marketing. Besides making the entire exercise a futile one, a wrong and improper way of approach will cause formation of bad impressions with longstanding effect. Being a method of direct approach, this method of marketing ensures the best results in the most cost effective way. This will be the safest, cheapest and most ideal way of marketing for small business firms. In this method it is very easy to conduct test marketing in order to check the suitability of the method prior to going for a sales campaign in full swing.

The marketing firms that are doing Direct Mail Marketing have to ensure that they have chosen the most effective ways of presentation and also they must see to it that the right product or message is delivered at the right place or to the right individual. In order to establish and protect durable business relationships with customers these marketing firms have to go on developing more new customers by way of offering genuinely created new products so as to create new business. Creation and maintenance of a large database of customers is also very much important for such firms. Perfect planning and correct targeting are very important since there is no 100% guarantee for results in this method.

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