Brochure Design Tips For A Travel Agency

By Author: Aparupa Patowary
Total Articles: 35
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Selling your services to the clients can be a less daunting task if you have in your arsenal top marketing tools like the brochures. However as most travel agencies use brochures, coming up with something that is out of the box is no child’s play. Brochures are what set one’s adrenaline pumping and makes one eager to hit the road. Designing an effective brochure calls for investment of due time and effort by the graphic design professionals.
A well designed brochure allows you to cater to your business objectives. Everything needs to be planned before you start designing the brochures. Research the demographic profile of your target audience and devise a design for your brochure accordingly.
The following are some useful creative design tips that can come handy in designing a brochure. You can also steer clear of all such hassles and avail of the services of a creative agency.
Drawing Attention to the Places of Interest
Before deciding their plan for holidays to an exotic place, customers look for information on that place. Therefore, the brochure should incorporate interesting information about ...
... most places that have earned a name as popular tourist spots.
Graphic design professionals recommend including information about lakes, mountain ranges or hot springs that are worth visiting. You can be a tad specific by incorporating some information about the hiking facilities in the mountain. This kind of information will pull in more readers. However, the information should be composed in a simple language. Long paragraphs should be replaced with short ones.
Appealing Images
An important creative design tip is to include attractive images of locations and tourist spots in your brochure. When customers plan to visit a spot, they actually visualize the place. In order to lend the customers a deeper understanding of how the place looks like, pictures of those popular tourist spots should be added to the brochures. Images in a brochure will stay for a long time in the minds of your customers, and influence their decision.
Information about Recreation and Food
The brochure should also include data about the important festivals, recreational activities and holidays in the holiday destination. Most tourist spots bring to mind some special events or festivities. These events or festivities, native to that region should be included in the brochure. The information should be to the point and not long-drawn.

The target audience should also be furnished with information about the cuisine of the place. For example, if you are going to visit a destination by the sea side, your brochure should include information about some of the best sea food available there.
Your brochure should also recommend some of the delicacies that a customer is likely to savor. It should include information about all those special cuisines that one should not give a miss!
The graphic design professionals follow a holistic approach to brochure design by including a few lines about the history and culture of the place. The guiding principle is to keep it short and sweet.

Asha Infotech UK is a leading creative agency. For more information on graphic design and to avail of our creative design services, please log on to www.ashainfotech.co.uk