Qualities That Qualify For Good Content Writing

By Author: Jason Aldein
Total Articles: 188
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Any information distributed in an online platform can be termed as content. It can be a simple article on a particular topic or a review of a book or movie. However, there are certain characteristics that distinguish online content from that of newspapers or any other medium of communication. Content writing is governed by certain set principles and therefore a good content is one which conforms to the norms of writing for the web and helps achieve the desired end seamlessly.

Online content is mostly written from a marketing perspective. You are usually required to sell or promote a product or service through article writing. In such a scenario, your content has to meet certain standards. If an article fulfills all the required conditions, it can be termed as good or impressive content. Let us have a look at some of the parameters which determine the quality and worth of an article:

a) Value: How much value does an article have in terms of information? This is often the most important yardstick of measuring the worth of an online write-up. It does not matter whether your article is 600 words long or even more than ...
... that. If it does not provide any informational value, it is of no use. Quality reigns supreme in content writing and there cannot be any compromise on that.

b) Benefit: People look for content that can provide them with useful information. In short, they want to be benefited from the content read by them so that the ultimate aim of reading it in the first place can be fulfilled. A content writing company should train its writers to pen articles that promise helpful and practical information. Just stuffing your content with incessant details won’t do the job. You have to make sure the information you choose to include in your article is relevant and practical.

c) Easy to Understand: One common fallacy that most content writers make is using high-sounding and difficult words to write their content. They assume that making use of such words would instantly raise the quality of writing and thereby find favor with audiences. However, nothing can be farther from the truth than this supposition. Good content is that which can be read effortlessly without getting stuck at regular intervals. Article writing is all about keeping it simple. Unfortunately, most writers forget that. Ideally, good content should have a natural flow and the reader should be able to grasp its meaning easily. This is one of the foremost things that a content writing company should teach its writers.

d) Friendly Tone: Good content should have a friendly tone. The writing should be such as if you are talking to a friend. However, care must be taken as to not make it too informal. There is a thin line between being friendly and informal in content writing. As a content writer, you should understand the difference and write content that is friendly in tone yet high on information.

e) Keyword Use: Web article writing and keywords are often inseparable. While writing for the web, you would invariably be given a list of keywords to be used in your writing. You should know how to use keywords skillfully and effectively. Since the main purpose of including keywords is to drive SEO, you need to know how their use can maximize SEO capabilities.