Food Bars In The U.s.: Cereal/granola Bar And Energy/nutrition Bar Trends

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This Packaged Facts report examines the $5.7 billion U.S. retail market for food bars, classified into two categories: cereal/granola bars and energy/nutrition bars.

Food bars have been making noise in the marketplace recently, posting double-digit growth rates for successful product types. Reasons for this surge include a wave of new product launches, increased sophistication in marketing bars to different consumer sets, and continued innovation in delivery formats. Eating trends such as the blurring of meals and snacks and increasingly informal, spur-of-the-moment, and customized eating all favor the food bar market. http://www.bharatbook.com/market-research-reports/food-market-research-report/food-bars-in-the-us-cereal-granola-bar-and-energy-nutrition-bar-trends.html

This report is based on information gathered from primary, secondary, and syndicated sources. Primary research involved consultation with industry sources and a Packaged Facts online ...
... consumer survey conducted in February-March 2012. Secondary research involved the evaluation and comparison of data and information found in financial, trade, and government sources, as well as company media. Analysis also draws on mass-market sales-tracking data from SymphonyIRI and national consumer survey data from Experian Simmons. Marketing Research

Chapter 1: Executive Summary
Scope and Methodology
Food Bar Market Overview
Cereal Bars
Granola Bars
Energy/Nutrition Bars
A Boom in Food Bars
Food Bar Market Approaches $5.7 Billion in 2011
Table 1-1: U.S. Retail Sales of Cereal/Granola Bars and Energy/Nutrition Bars, 2007-2011 (in millions of dollars)
Market Projected to Near $8.3 Billion in 2016
Table 1-2: Projected U.S. Retail Sales of Cereal/Granola Bars and Energy/Nutrition Bars, 2011-2016 (in millions of dollars)
Long-Term Food Trends Framing Market Growth
The Cereal/Granola Bar Category
Insights and Opportunities
The Market for Cereal/Granola Bars
Different Trajectories for Cereal Bars and Granola Bars
2012 U.S. Retail Sales Projected at $3.2 Billion
Table 1-3: U.S. Retail Sales of Cereal Bars and Granola Bars, 2010 vs. 2011 (in millions of dollars)
Table 1-4: U.S. Retail Sales of Cereal Bars and Granola Bars, 2012 (in millions of dollars)
Table 1-5: Projected U.S. Retail Sales of Cereal Bars and Granola Bars, 2012-2016 (in millions of dollars)

Trends and New Products
Retail Dynamics
Demographics for Consumers
The Energy/Nutrition Bar Category
Insights and Opportunities
The Market
U.S. Retail Sales of Energy/Nutrition Bars Reach $2.5 Billion
Table 1-6: U.S. Retail Sales of Energy/nutrition Bars, 2008-2011 (in millions of dollars)
Double-Digit Growth for Lifestyle/Wellness & Diet Bars in Natural Channel
Retail Sales Projected to Approach $4.5 Billion in 2016
Table 1-7: Projected U.S. Retail Sales of Energy/nutrition Bars, 20011-2016 (in millions of dollars)
Trends and New Products
Milk Proteins Improve the Palatability of Energy/nutrition Bars
Gelatin as a Protein Source and Texturizing Agent in Energy/nutrition Bars
New Functional Ingredients Jazz Up the Market
Retail Dynamics
Mass Merchandisers at 30% Category Share
Demographics of Energy/Diet Bar Consumers

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Food Bars in the U.S.: Cereal/Granola Bar and Energy/Nutrition Bar Trends

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