How Panda Update Is Effecting Seo Results In Philadelphia

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The various releases of Panda are completely unpredictable. How each new iteration of Panda will affect a website can only be determined after the algorithm has passed through and analyzed a web page. Good analytic tools and experienced staff using SEO in Philadelphia can measure the affect of a Panda hit on a website.

A business will realize a Panda hit after seeing a drop in visitors or a fall in the Search Engine Results Page (SERP) position. Where before a web page may have been on the first page of the SERP for a particular keyword phrase, it may now be far back in the crowd, making it virtually invisible. If the business had been seeing a reliable income flow from Goggle’s Adsense program, that income may also drop significantly.

On the other hand, a significant increase in visitor traffic could also be a result of a Panda hit. Adsense income may increase, too. Where before a web page could have been stuck on the tenth page of SERP, it might now be showing on the first page for a keyword string.

It’s necessary to gain a basic understanding of what Panda ...
... does.

For years, people complained about spammy websites being returned when they searched for information. These web pages were loaded with useless spam. The information was irrelevant and perhaps stuffed with keywords for the purpose of gaining a high position on SERPs. Another complaint centered on duplicate content.

Panda is designed to punish scraper websites that create duplicate websites. Scrapers are people who literally copy other websites and paste them onto the web as their own, creating duplicates. These thieves have been an ongoing concern for years. Panda was able to punish these websites and penalize them.

Google had hired Matt Cutts and his team to address these problems. In February 2011, Cutts and his team released Panda. Its purpose was to search for poor or duplicate content on web pages and content that didn’t offer quality material to visitors. Those web pages that failed the Panda analysis would suffer a penalty.

When Panda rolled through the web landscape, thousands of websites suffered penalties. Some website owners saw traffic fall by 80 percent and more. Millions of dollars in Adsense income evaporated. Their positions in SERPs fell off the cliff. Some websites went broke and disappeared.

Cutts releases new iterations of Panda about every six weeks. Each new iteration addresses some aspect of the web to improve searches for visitors. Because Panda is a work in progress, it’s impossible to predict what affect Panda will have on a web page. Its affect can be measured by analytics done by SEO in Philadelphia. Such a concern will be able to look at specific measurements to see if a website has been upgraded or downgraded by Panda.

How to recover from a Panda penalty is a source for much debate.

Webmasters who study Panda noted that websites with original content appeared to be gaining traction and were rewarded with high positions in SERP. This meant more visitor traffic and better financial returns from Adsense.

These same webmasters also discovered that websites with original content could be punished if that original content was duplicated on other web pages of the website. The owners of the websites suffered what’s called a site-wide penalty. Website owners who were hit by this penalty discovered that rewriting the duplicate content helped in removing the penalty.

As can be seen, a Panda penalty can be complicated, and website owners may need to ask for help from SEO in Philadelphia. With this skilled assistance, a website owner may be able to escape from a Panda penalty and recover visitor traffic and Adsense income.

Sue McCrossin is Owner and CEO of Boomtown Internet Group, a full service Web Design, Web Development, and Internet Marketing Company catering to all sized businesses. For more information about SEO Philadelphia and Philadelphia Web Design, visit us online.