Why Improving Your Bounce Rate May Improve Your Seo In Maryland

By Author: supriyo banerjee
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When developing a website for your business, there are a lot of factors that you have to take into consideration to make sure that you're putting out a quality product for your visitors. In order to make sure your site is visible, you have to focus on search engine optimization factors that will help boost your site in the rankings. If you're interested in SEO in Maryland for your business website, one of the most important factors for you to consider is improving your bounce rate. While building links and using keywords in your content are still important, Google and other search engines are starting to look at more advanced metrics when determining which sites should be ranked highly.

What is Bounce Rate?

This is a metric that determines how many people exit your website after checking out only one page. When someone comes to your site, looks at a single page and then leaves the site, that is considered a bounce. To calculate the bounce rate, you take the number of bounces divided by the number of visitors to your site.

Bounce rate is an indicator of quality that ...
... the search engines used to determine how good your site is. If people are continually coming to your site and leaving right away, this indicates that there is some kind of problem with your content. While this may not always be the case, it is one of the many indicators that search engines use to determine how good your site is.

Search engines are in the business of providing quality content to their searchers. Because of this, they want to find sites that people like and then keep recommending them again and again.

Improving Bounce Rate

When it comes to developing your SEO in Maryland, one of the best things you can do is try to improve your bounce rate. This can be done by improving the quality of the content on your site. If you wrote generic content for your site that anyone can find on another site, people will be less likely to check out other pages on your site. Consider going back through your site and tweaking some of the content so that it is more engaging and interesting.

Include some links in the content so that people will be more likely to click on a link and go to another page on your site. If you do not make it easy for people to visit the other pages on your site, they probably won't do it. Use contextual links in your content to make it easy for people to find other content on your site that they may want to read. You can also place some type of call to action on the home page, such as a contact form or newsletter signup to engage visitors and cut bounces.

Effect of Improving Bounce Rate

When you go through your site and make it more user-friendly and engaging, your bounce rate will usually start to improve. As your bounce rate improves, the search engines will start to give more weight to your site in the search engine rankings. At that point, your site may start to rise in the rankings. This can eventually lead to more traffic for your site.

When you improve the bounce rate, this will not give you more traffic overnight. Search engines need time to see that your site has improved and that the bounce rate is also improving. Then your site will slowly start to move up in the rankings, which will inevitably lead to more traffic. Patience and trial and error is key here – it will not be an overnight fix, but it will definitely make a difference.

Sue McCrossin is Owner and CEO of Boomtown Internet Group, a full service Web Design, Web Development, and Internet Marketing Company assisting organizations of all sizes. For more information on SEO Maryland and Maryland Search Engine Optimization, visit us on the web.