8 Tips For Better Conversion Rates In Web Design Philadelphia

By Author: supriyo banerjee
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After building a website, you need a sufficient amount of new and returning visitors to come to your site in order to be successful. However, getting traffic is not the only thing that you need for success. Once the traffic gets to your site, you have to convert that traffic into leads. If you're interested in improving your site's conversion rate, there are some factors involving Web design Philadelphia that can make a big difference. Here are 10 tips that you can implement to get better conversion rates for your site.

1. Make Content Relevant

The content on your landing page has to be relevant to your visitors. Think about the content from the view of your visitors and see if it is really helping them. If not, consider reworking the content to make it relevant.

2. Focus on Quality

When building the pages for your site, you also need to focus on the quality of the design. Web design Philadelphia firms will put an emphasis on making each and every page as good as it can. If you really want people to buy what you have to sell or fill out a form ...
... on your site, you're going to need to make the site look as good as possible. Place some high-quality images on your landing pages to make your site look better overall.

3. Consider the Flow

Consider how the content on your page flows and see if it is easy for the average person to read. No internal page should be more than two clicks from the home page. When it comes to online content, the reader may want to scan the information. Make your page easy to scan and easy to read. Otherwise, they'll be more likely to leave your page without converting.

4. Display Call to Action

If you want your visitors to convert, you're going to have to make a clear call to action on your pages. With your page and see if the call to action is clearly displayed. If not, make it more prominently featured.

5. Easy-To-Use Navigation

When visitors come to your site, they need to be able to see how to get around. If you have more than one page on your site, you need some kind of navigation system so that they can get from one page to the next. This could come in the form of a navigational bar on the side or the top of the pages. This will keep them from visiting a single page and then leaving.

6. Include Promotions

In the area of sales, customers tend to respond to special offers and promotions. If you want to close more sales on your site, you need to give customers a reason to buy right then. Otherwise, they'll probably talk themselves out of it most of the time.

7. Intuitive Conversion Path

When it's time to buy, you want the process to be as easy as possible. Look at the checkout process that you have on your website. Is it easy to understand? Try to simplify the process down to a single button. Put a "Buy Now" button on the page in a few different places, so that they'll know exactly where to go when they're ready to check out.

8. Test

Test the different steps that you take to improve conversion rates. If something isn't working, you need to change it rather quickly and try something else.

Following these general rules makes web design in Philadelphia a less overwhelming process with stronger results. A well designed website is proven to get more qualified leads and as a result, more sales.

Sue McCrossin is Owner and CEO of Boomtown Internet Group, a full service web design, web development and SEO Philadelphia company assisting businesses of all sizes. For more information on effective web design Philadelphia, visit us online.