Internet Marketing And Website Seo

By Author: nick smmith
Total Articles: 991
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So if you think you can do website SEO without the help of an expert, here are at least five steps to a great website SEO campaign.

1. Research

The very first step you need to do when you decide to optimize your website or conduct any internet marketing strategy is to do your research. This is probably the most important part of your internet marketing and SEO campaign and making sure that you choose the best keywords for your website is crucial.

The next step you want to do is check out Google Keyword Tool. You can check the competition, number of monthly searches (and unique searches) and the strength of the competitors that are currently found on page one of that search.

2. Competition

Next you want to check out your competitors' sites. After you've put together all of your keywords in a list, list all of your competitors that are on page one of Google for that keyword next to it. You are going to want to use one of the many SEO tools out there to collect some data, such as the competitors' PageRank, number of indexed pages, ...
... number of inbound links, etc.

3. Content

Now you can get started on your site. Content is king. You will hear this over and over again.

4. Backlinking or Inbound Linking

The more one-way page links linking to your site from other quality websites, the better. You can submit articles to websites, or your URL to directories. There are so many out there, you won't ever get around to all of them. This will take a lot of time and you might want to hire someone to help you with this.

5. Promotion of your website

This might include all of your internet marketing strategy, including social media marketing(directing traffic to your website), video marketing, e-mail marketing, article or blog marketing, and even local search marketing such as Google Places.

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