The Most Essential Features For A Efficient Ecommerce Website

By Author: Jon Bonning
Total Articles: 2
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There are various features necessary when designing a website if it is to be effective and be a success in regards to sales. Loading time, a great welcoming page and attention to details are just some of them.

There are many important factors to take into account when setting up a website if it is to be successful and effective; an online store that’s unappealing or inadequately built won’t be doing your business any favours. Below are the main elements involved in making a great online store that will encourage potential consumers to buy your goods or services.

With millions of websites out there it is extremely important that the first thing you ensure is that the site loads quickly, website users these days expect to click the mouse and get an instant reaction, if they have to wait for images or graphics to load then you can forget it, they’ll be onto another site before you can say welcome and hello.

The welcome page is the first impression the user has of your site, and the one that will decide whether they stay and investigate further or not, so it has to have something that will grab ...
... their attention and keep them interested. Consider incorporating flashy graphics and animation or an introductory video, if you don’t create a positive first impression then you have lost a potential sale.

Think about details such as your colour scheme, this should only contain 2 or 3 primary colours that blend well and create a proper mood or tone for the business. Forget about just having a whole page of text on the home page, it’s simply not powerful enough to get noticed and encourage visitors to hang around to find out what it’s all about.

As well as the first page the user comes across the rest of the website also has to be visually appealing, professional and sophisticated, bear in mind that your online presence is so important because it’s a reflection of your company, products and services. Ensure any photography is of a high resolution as this is a simple way to increase visual appeal, also use fonts that are easy to read and a consistent layout right through the online store, and repeat certain elements throughout the site for consistency.

The best websites are those that are really easy to navigate, if the visitor gets frustrated because they can’t find the particular information they need or the shopping cart is complicated to use for example, then they’ll get fed up and move on to a site easier to use. User-friendly and speed are key aspects of a good website. The home page should provide easy access to each specific part of your site too and the menu items clearly show up at the top of your site.

Content is just as important and the information included on a site should be relevant, well-organised and easy to read. The aim of the facts visitors read should be to help them make a decision – do they want to buy from you or not? So it has to be interesting, informative and assure them that this is a company knowledgeable about what they are selling and capable. Not only that but all content should be checked, and checked again for precision and details verified for correctness, grammar and spellings are just as important if you want to be seen as a professional company. There are many experienced and skilled website designers online that can advice and at affordable prices.

Remember we mentioned before that your website is a reflection of your business? Well that’s why it’s essential you follow these guidelines, maintain the site regularly just like you would a brick and mortar store and ensure it’s running efficiently and works properly, links must take people to the right place, contact form details accepted easily, and registration completed quickly and efficiently, and so on. If some component of the site doesn’t work correctly then think how this reflects on the business, visitors will lose faith in you as a business as well as your service. Consider the services of a web agency if you feel you need a helping hand.

Really this is just the starting point if you want to make your ecommerce web design really efficient, but it gives you something to focus upon and once you have these in place you can do more research into making your online store even more successful.
Resource: http://www.evosite.co.uk/