How To Do Web Development With Seo In Mind?

By Author: Nyima Galestain
Total Articles: 82
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Search Engine Optimization in short SEO is the last thing that strikes the business owners’ mind when they think about embarking their online business journey. Most of the business owners have a premonition that the professional hired by them would put up a website over the internet and in due course that is after the submission of website to various search engines will prove to be a major boost up factor in driving huge traffic to their website. But do you think it is all too simple as it seems. In reality, it is a very complex process as it requires a lot of factors to be tuned up properly in order to get pole position in search engine results. But the prime worrying factor about is the lack of knowledge or may be lack of awareness to program with SEO.

Most of the web developers, do not educate their clients about the process that can help them to drive targeted visitors to their website. All this result in the sheer wastage of time and efforts for the clients as they are unable to figure out the root cause behind the failure of their website in fetching targeted audiences. Therefore, it is the responsibility of the ...
... web designer and the developer to make their clients aware about the basic principles of SEO besides programming with keeping SEO in mind. In this age of stiff competition, it has become mandatory for business owners as well as the responsible web designer/developer to follow some simple steps to save time as well as money involved in getting a search engine friendly website that can enhance your online business prospects.

Proper Tag Usage: HTML has tag for heading, bold, italic, ordered and unordered list that should be used properly. However by using CSS, you can style it to give a preferred look. Proper usage of these tags in the code enables search engines to understand the available text.

Image Optimization: Search Engines do not have the capability to read or understand the text inscribed in the images. Adding ALT tag to the images, helps the search engine to crawl the text written inside the tag through which search engine algorithms ca easily find the relevant data in response to the corresponding search query.

Avoid Canonical Problems: Search Engines have a tendency to interpret a same web page as multiple different web pages if they are having varied structures. For instance http://facebook.com, www.facebook.com and http://www.facebook.com/index.html are three different web pages. In such cases it is always advisable to use 301 redirects to all such points to their ’www’ equivalent. Alternatively you can also set a preference domain that you would wish Google to show up through the Google webmasters tool console.

Try to get rid of Session IDs in Case of php Sites: It creates a lot of problem in search engine rankings. In worst cases it might lead to duplicate content and ban on a website as for search engines every page with different session id is a totally different page.

Website Validation: Search Engines do not require a website to have fully perfect coding. A valid HTML helps the search engines to view your website accurately. For this purpose you can use W3C validator or other free validation tools available in the market.

All these steps will enhance the SEO friendliness of a website thereby ensuring a perfect balance between SEO and the web development of a website.

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