The U.s. Dating Services Industry

By Author: Bharat Book
Total Articles: 604
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This is the ONLY in-depth business analysis that covers ALL segments of this industry, since the market has no trade association performing market research. This newly updated 6th edition Marketdata study is a fascinating analysis of one of the oldest professions—matchmaking. The popularity of dating services has been strong lately - actually helped by the recession and economic and political turmoil.

This market is a now a $2.1 billion business in the U.S., with online dating services soaring in popularity since 2001 and representing 53% of the market’s value. The Web has revolutionized this business and has brought affordable and convenient matchmaking to the masses. But, dating website revenues are expected to grow only 7.5% this year as the U.S. market becomes saturated with 1,500+ sites and free dating sites and competition from popular social networking sites attracts cost-conscious singles. Europe is the next untapped market. Matchmakers are posting moderate growth, but off-line chains and radio datelines and print personals continue to slide. Speed dating continues to do well, along with certain niche markets. ...
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The study examines: market size/forecasts and segments from 1994 to 2015 Forecast. Separate in-depth chapters cover: Dating Websites, Dating Service Chains with physical offices, Independent Matchmakers and Dating Coaches, Radio Datelines, Print Personals, Phone Chat Lines, and Singles Publications. Market Research Book

The study examines how dating services operate—typical revenues/fees/profits, negative image problems and sometimes unethical sales practices. Includes detailed profiles of the top matchmakers/dating coaches in the U.S., singles demographics, factors affecting demand, latest Census data/national & state operating ratios. Competitor profiles for: eLove (Together/The Right One), Great Expectations, Match.com, eHarmony, Meetic, It’s Just Lunch, Yahoo Personals, Plenty of Fish, Singlesnet, PerfectMatch, True.com, Friendfinder Networks, Teligence, Qwest Personals, Lavalife, The Matchmaking Institute, Spark Networks and more.

Introduction - Study Scope, Methodology, Sources Used 1-5
Executive Overview of Major Findings ($350) 6-29

* Highlights of ALL study chapters: Discussion of industry status as of 2009, 2010, 2011 performance, major developments and trends since 2009, discussion of effect of the recession, opinions of market consultants, customer dissatisfactions, factors affecting demand, how services operate/avg. receipts, customer demographics, industry $ size/growth: 1991-2015 F, main market segments $ value (2005-2015F), separate outlooks for: dating websites, off-line chains, matchmakers, dating coaches, personal ads, radio datelines, phone chat lines, how services operate, regulatory actions/image problems, industry structure/latest Census ratios (national).

Nature of The Business - How Dating Services Operate ($150) 30-44
* Recommended ethics/precautions consumers should take before signing contracts, screening procedures, entry of large corporations to the business, why demand is growing for dating services, singles demographics.
* Discussion of industry characteristics, evolution of “marriage market intermediaries”, definition of types of providers (singles/personal ads, video dating services, singles events, interactive voicemail systems, traditional matchmakers, computer dating - how each service operates, estimated number in U.S., no. of clients, image, advantages/drawbacks of each).
* Success rates of and problems with “marriage market intermediaries”, review of literature and past studies, the future of intermediaries.
* How dating services operate: typical methods used by eLove, Matchmakers Intl.
* Operating ratios of franchised dating services (avg. gross revenues for small, mid- sized, large metro areas, amount spent on advertising, profit margins, $ allocated for office staff, rent, overhead, etc.)
* Recommended industry code of ethics: guidelines developed by trade group,questions consumers should ask of matchmaking, video and computer services

For more information kindly visit :
The U.S. Dating Services Industry

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