Premium Economy Growing In Popularity

By Author: Steve Robinson
Total Articles: 467
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Most travelers appreciate flying in as comfortable seats as possible while in the air, but given the value of cheap airplane tickets and cheap vacation packages, few people are willing to pay for pricey First or Business Class tickets which can cost five times or more than economy.

Now passengers are being offered, primarily on International flights, the ability to purchase premium economy seats at prices that typically range from 50 percent to 150 percent more than economy seats.

Many international airlines have started offering a dedicated cabin that is more comfortable than economy and at prices dramatically less expensive than Business Class. Given that flying in relative comfort can mean the difference between arriving jetlagged vs. arriving refreshed and ready to meet the day, premium economy is proving to be a real value for some travelers.

Common amenities offered in premium economy cabins include:

• An exclusive check in line and priority boarding.

• Free checked baggage privileges.

• Bigger, more comfortable seats that provide extra legroom and adjustable headrests.

• Amenity ...
... kits that include earplugs, toothbrushes, toothpaste, socks and eye masks.

• Complimentary newspapers and free alcoholic beverages.

• Superior meal options frequently served on fine china.

• On demand personal video entertainment providing access to TV programs, movies, games, audio books and music.

• Power outlets for laptops and mobile devices.

International airlines currently offering a separate premium economy cabin on international flights are Air France, Air New Zealand, British Airways, Cathay Pacific, Qantas, Thai Airways, Virgin Atlantic, and Virgin Australia.
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