Tips For Fcebook Business Pages

By Author: Tom Fleischman
Total Articles: 2
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The new face of your fan page: Timeline
From april 2012 on facebook you can not set a tab as a default landing tab. But you can do multiple things to improve your facebook fan page. Use a big cover image. Use the unique urls of apps to direct people directlyimmediately to the app from fan pages outside of Facebook as well as posts, status updates within Facebook. Use the apps for call to actions and to engage your facebook fans. Create a custom thumbnail for your facebook apps.
You can create milestones for current or past dates. This is a great way to highlight key events such as product launches, new partnerships or a new business achievement.
The image sizes are a littlebit confusing so I write it down clearly for you:

Cover photo: 851 x 315
Profile picture: 180 x 180
Thumbnail image for apps: 111 x 74
Highlighted & milestone images: 843 x 403
Images within wall posts display as 404 x 404

Life after like
The biggest question for a business facebook page is, will the visitor ever come back after pushing your like button? The businesses focusing on the number ...
... of likes. But I realized that after somebody like a page, the visitor never come back again to your page. But I think a facebook like can be a start of a new relationship. You really need a plan with realisticrealist goals and objectives how can you reach the next level of popularity. Of course, this is not an overnight method.
Keep off random acts on facebook. Answer this question week after week: What are you going to talk about and to who? Just write down your answer and write it into a calendar. Of course if you know your fans they will understand your messages. If you don't know your audience just check out your Facebook Insights and analyze your data.
Communicate unique and relevant messages. What can you offer to your audience that nobody else can offer them? Just because someone likes you, it doesn't give you authority to spam them. It doesn't mean who likes you are in love with your brand or anything you have to say for that matter.
If your facebook page not ready do not launch it. Best practice if you wait until you have at least a plan and a foundation for which to build a community. You need to engage your fans right away! If you invite everyone you know and you have no plan ready to execute for engagement and community building then it's a wasted opportunity.
The worst thing you could do is put the page on auto pilot filled with nothing more than RSS feeds, auto Twitter tweets and Networked blog posts. But don't be shy to invite your fans to subscribe to the RSS feed for your blog. Give them a reason to join you on another platform.
Advocates and ambassadors
They are very important or vital element of your successful social media strategy. They are persons who actually not follow you on Twitter or like your facebook fan page, but they sometimes make a comment on your blog, share your contents or retweet your messages on a regular basis. Advocates and ambassadors trust you, listen to your messages and respond to you and they promoting your business in their social media networks for free.
These people are your real superfans. They don't just like you they fell in love with you. If you're running a contest on Facebook, the superfans will enter it and tell their friends to do so. If you have got only one superfan, you are doing your business right.
How can you find superfans? Whenever possible meet physically, facet o face with your fans. For example create a fan-only party. You should monitor your social media accounts. Listen your followers conversations and join these conversations. Reply to your fans and be a human.
Tom is the owner of Get Like On Facebook - Social Media WebShop, which can make you hundreds of thousands of followers automatically. http://shop.getlikeonfacebook.com .