The Genesis Of An Internet Marketing Company

By Author: John Tang
Total Articles: 512
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About 3 years ago, I purchased a franchise through a company located in Fort Lauderdale Florida that for the purposes of this writing we will call WebPlus. WebPlus was originally founded in 1996 and was in the business of providing Internet Services including web design, Search Engine Marketing, Email Marketing and Online Backup Services. The company had achieved varying degrees of success as I was told during the late 90's during the boom and ultimate bust phase of the internet industry. In 2001, the company morphed into a franchising company that would provide services through a central location for franchisees who would develop local relationships with businesses seeking internet services.

The company, at one point, had close to 100 franchisees. However this did not prove successful. It was felt that the franchisee model, that is, the profile of the franchisee used in the selection process, was not business-oriented and were far too tech-oriented in the approach to the business. But, who knows if they were trained under a proven method of doing the business, they might have succeeded.

WebPlus offered ...
... me and a few others franchises under a supposedly new model of awarding franchises to business-oriented folks like me. While there was some examples of success, WebPlus, for many reasons, never marshaled all of the elements needed to bring the best results to the marketplace.

In a last attempt to right the ship WebPlus brought me in as the number one franchisee to be CEO of a newly refurbished company. However, this was short-lived as it became clear that the company did not have the necessary commitments, financial and otherwise, to actually bring the company to the marketplace with the necessary tickets for success.
As this last gasp phase of WebPlus unfolded, I had to act immediately to protect my clients and to move them into a better situation with stable and ever-improving results. At the same time I sought to look to the future with a fresh team to improve and expand upon the business and customer relationships I had built to date.

I acted to negotiate a separation agreement with WebPlus allowing me to provide full service to my existing clients with a smooth transition. In fact, all of my clients stayed with me and we moved forward without a hiccup.

I emerged with everything intact under the new name of Optimum7. Duran Inci is now my full partner in the business coming from a decade's worth of successful experience in all phases of internet marketing with particular emphasis on ecommerce and Search Engine Marketing. Adelard Gasana joined the company soon after as our Chief Technology Officer with many years of experience in all phases of internet design, programming and technology. I bring what I bring to all businesses that I am involved with; a successful sales and marketing track record and the operational experience that comes from owning and running a start-up for over 20 years.

Since the emergence of an independent and wholly-owned Optimum7, we have moved quickly to bring all of our clients to a new level in their online strategy and results. Proudly, all of our clients enjoy the benefits of having important keywords ranking on the top pages of the three major search engines. There is a clear cause and effect here. Prior to coming on board with us, our clients were in a nuclear winter online, having no online visibility and therefore no chance of being successful online. Through our proven SEO, PPC and other online processes and sub-specialties, Google Keyword rankings have skyrocketed to truly elite positions within our clients' targeted markets. We are bringing on new clients and the company continues to grow with our clients.
Looking forward, we continue to hone our processes by staying updated and expert in all phases of Internet Marketing. We are beginning to grow virally, albeit on a relatively small scale at this point, however, this is a key testament to the fact that we are becoming noteworthy, visible and relevant in the eyes of those seeking to succeed on the internet.

I am a simple guy. I came into this business with an initial passion; the power of the internet lies in the power of the search engines. Those that become visible through the search engines and have a solid business model associated with it will be highly successful because the value proposition will be immense and obvious for those who truly under understand the power of the internet. If I can help businesses harness the power of the internet, become truly highly visible, I will provide great value and I can grow into an ever increasingly valuable business.

This passion is still there and growing stronger all of the time. We look forward to great mutual successes with our clients as we show the way to true online success.