The Most Productive Hours As Identified Outbound Telemarketing Firms

By Author: Alicia Stuart
Total Articles: 60
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It takes a good amount of effort these days to make the outbound telemarketing strategies work. It is a matter of fact that the productivity of the cold calling campaigns has reduced due to the unplanned and wayward telemarketing campaigns. The marketing personnel, be in-house or outsourced took things a little too easily or may be they tried a little too hard. The incessant calling, the assertive tactics and the impersonal behavior of the calling agents-all together have marred the efficiency with which the telemarketing campaigns once contributed in qualified lead generation for the businesses.

In fact the popular disgust escalated to such a level that strict laws and regulations had to be enacted to cut down on the number of annoying calls. Particularly it is the time for making the promotional calls that has been regularized. Besides pertinent issues such as who all can be called, whom not to call and others have also been brought under scrutiny. The do not call list that are being maintained by the telemarketers these days are an outcome of such regularization. Also the exceptional cases- the industries that need ...
... not follow the restrictions, their names have been listed down.

Besides the regulatory authorities, the business enterprises rather the specialized telemarketing firms also took initiatives to bring back the lost charm that telemarketing as a business marketing strategy once had. Such is the prevailing market ambience that the business enterprises cannot afford to let go of such a delivering promotional technique. They have had conducted a thorough research, identified where exactly they went wrong and have come up with corrective measures. Let us see what amendments are being made for the purpose.

As we had already pointed out – the time factor had been an issue of critical scrutiny. As per the federal laws enacted to keep a check on the volumes of the telemarketing calls it is only within the period of 8 a.m. to 9 p.m. that such marketing or sales calls can be made. This is the step that has been taken by the legal authorities. The outbound telemarketing firms themselves have come up with several safety measures so as to make the most of their cold calling endeavors.

• Most telemarketing agencies start making marketing calls only after 9 a.m. The starting hour as it has been fixed by the federal authorities is considered to be too early.

• Again the outsourced call center companies try and figure out what is the perfect time to call each and every target audience. It is definitely not a good idea to disturb him/her while the latter is busy with important office work or enjoying some quality time with the family.

• There are definitely some exceptions to this rule, for instance when a target audience wants to be contacted at a specific time that is outside the permitted time, the telemarketer has to step outside the legal window.

Besides the time of call, the telemarketing firms also put in a good bit of effort in identifying the target audience. Given the initiatives taken by the legal authorities as well as the telemarketing firms, telemarketing outsourcing continues to be a productive business strategy.

Telemarketing outsourcing continues to be a very productive business strategy. The business qualified lead generation campaigns are going to suffer if the telemarketing campaigns fail to contribute.