Is Mobile Marketing An Effective Tool Solely During Election Time?

By Author: Daniel Smith
Total Articles: 38
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Mobile Marketing and Politics began its most famous of partnerships in 2008 with Barack Obama and his race for the Presidential seat in the White House. Obama embraced mobile marketing into his political campaign with great gusto and ultimately, with great success. What Mr. Obama saw was the very future of marketing – a way to interact with the people as traditional advertising had never done before. He reached the supporters and the “undecided voters”; he brought out those who perhaps would not normally have voted. He garnered donations, support and his Change message reached more people through mobile than he could ever have hoped for. After all nearly every American has a mobile device of some sort, so what better way to get closer to the people. Success! But is mobile marketing an effective tool solely during election time?

Post-election, Mobile Marketing can be just as effective as during the election itself. The successful Politician will likely have worked in conjunction with a mobile marketing vendor and as a result will have an invaluable in-house ...
... database with vital data and voter profiles, able to look at voter demographics and so on. His opted-in subscribers can continue to receive news of his work via SMS contact throughout his political cycle and the smart Politician will invite feedback on his work and about relevant issues. Mobile marketing is never a one-way pitch – it’s about interaction, communication and personal connectivity. SMS can be used to inform voters about up-coming talks, events, debates and rallies and will keep the constituents interested.

Senator Scott Brown of Massachusetts is a fine example of a candidate who has used mobile marketing successfully whilst in office. He has kept his pre-campaign voters informed about his post-campaign work and on an interesting note, he used mobile to contact his supporters directing them to submit an essay about what the 4th of July meant to them. In return they had a chance to go to a Red Sox game and attend with the Senator himself. It’s fast, effective, personal contact that is innovative and can reach many people in a short amount of time. Genius!

US Secretary of State Hilary Clinton is using Mobile Marketing to encourage Americans to join her in texting donations to help people in need, such as the Haiti earthquake victims and the Pakistani flood victims.

Mobile Marketing can and is working for Politicians on many levels; it is very versatile and this new media is taking the marketing world by storm. It is immediate, it is targeted and it is measurable and it is a must-have!

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