Kodak Camera May Authorize Other Manufacturers And Reappear

By Author: anita zhu
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Yesterday, Kodak’s president of Asia Pacific Lois Lebegue was interviewed by our reporter, saying that Kodak camera may again appear on the market, but it may authorize other manufacturers to do. He said that Kodak will completely remove from the digital camera and non-strategic markets, and committed to transition from traditional imaging companies to the new graphics printers.

May authorize other manufacturers

“Kodak camera may reappear on the market, but it no longer has any direct relationship with Eastman Kodak Company: it just authorizes other manufacturers, dubbed the name of Kodak. We are looking for such a possibility,” Lois said. It is understood that the consumers may also “meet” the old Kodak through the washing business of the wedding photo studio and professional photography. This is one of the few civilian business retained of Kodak.

In the beginning of this year, the bankruptcy news of Kodak has become a hot topic. Later, Kodak delisted and announced its withdrawal from the digital camera market. Kodak also would sell the Kodak’s online photo service Gallery_Kodak and give up ...
... the naming rights of the Kodak Theatre.

Lois Lebegue said Kodak will completely withdraw from digital cameras and non-strategic markets, committing to transition to the new graphics printers from the traditional imaging companies.

However, in the civilian sphere, Kodak has also retained the dye-sublimation printing and civilian photographic paper output business. The civil business in China last year achieved growth: the growth rate in the wedding photo studio and professional photography business has reached 20%.

Withdrawing the Asia-Pacific region has “almost no impact”.

“When we announced the withdrawal from the above business areas, the contribution of product lines like digital camera has been very small in Kodak’s revenue.” Lois Lebegue said digital cameras and other product lines accounted for 5% of Kodak’s revenue in Asia-Pacific region; while in Greater China, the proportion of the product line is only 2%. “So withdrawing almost has no impact on Kodak Asia-Pacific region.”

Lois explained that the U.S. bankruptcy protection law “is a tool”, which is often used to protect the heavy historical burden. After applying for bankruptcy protection, the Kodak American company can sell and liquidate the intellectual property rights and non-strategic assets, gaining sufficient cash flow to continue operations.

Currently, the $ 950 million, 18 months of credit support, provided to Kodak has transferred into its account.

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