How To Monetise Content And Drive The Bottom Line

By Author: getthe way
Total Articles: 6
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According to a February 2010 Nielsen poll the following percentage of consumers surveyed, are willing to pay for content online providing the payment system is easy to use:

Globally: 43%
European Union: 33%
North America: 29%

With over 40% of global users willing to pay for online content if a payment mechanism makes the transaction and ultimate delivery of content simple. Therefore the opportunity is now here to seize upon this and make monetisation the number one priority. Long term it does appear that the monetisation strategies of the leading publishing companies must include the use and implementation of paywall technology, even just to ensure that advertisers view the outlet as a more attractive medium due to the customer information provided. With the continuing growth of subscribers and occasional users increasing for digital publications, turning these eyes into dollars is the only way the industry can overcome the silencing of the presses.

Publishers must employ a cohesive and centralized payment and entitlements system that is consistent across all channels. Enabling single ...
... sign-on users are easily able to flip from device to device without having to continually log in and re-register, receiving the content they want on the move across devices. By tracking this content as well, publishers are able to enhance the user’s experience by providing tailored content direct to the user, bringing consumers and content owners closer together than ever before.

It is critical to remember that users are not reading online content solely on their laptops and desktop computers. Now users are reaching for their smartphones, tablets, and e-readers to get the latest news and updates. When thinking about a reliable monetisation strategy, publishers must be cognisant of the stats for smartphone and tablet sales - they are on the rise and continuing to break sales records.

Keep in mind that smartphones are outselling all other mobile devices combined by 15%.