Modern Day Marketing Strategies

By Author: Robert Deans
Total Articles: 246
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Business operations have drastically altered in the last couple of years due to the tremendous jumps in technology we've made. The proliferation of mobile devices both in the business sector and in the private sector has played a important part in these improvements. Business staff members are no longer tied to working from a fixed location due to mobile devices and mobile internet connections.

Moreover, individuals are in consistent communication due to the rising use of the smart phone. Therefore, businesses could quite easily target individuals who utilize a mobile device. SMS marketing, social network marketing and barcode marketing are just a number of techniques businesses could achieve this..

SMS marketing - worldwide reach

As of 2011, it's believed that globally there's 5.6 billion cell phone owners. With the use of SMS marketing, there is a huge target market available to market to. This kind of marketing has the opportunity to get to just about every individual in the developed world and an increasing amount of people in other areas of the world.

Generally ...
... there are two large varieties that SMS marketing frequently is categorized straight into the: SMS marketing surveys and direct promotion. Offers and advertising campaigns are sent out through direct promotion SMS marketing, whereas market research and indirect promoting of a business is carried out through surveys.

Social media marketing - great growth

As of the start of 2012 it is believed that 845 million people all over the earth benefit from Facebook. Social networking continues to spread every single day, and Facebook isn't the only site available to people.

Social networking offers fantastic benefits for individuals intrigued in a chosen business, like keeping up with their latest news and promotions. Usage of social media marketing is a bit less intrusive than SMS marketing but concurrently is more passive than proactive.

Barcode marketing - a step ahead

Barcode marketing by using QR codes is amongst the most recent applications of business marketing to be used across the earth by different companies. These codes are regularly presented on marketing posters and can be read using a smart phone. The QR code then sends the smart phone user to the company’s website and often to a chosen item or promotion.

The unique aspect of barcode marketing sets it apart from both social media marketing and SMS marketing. QR codes convey a clear, modern brand image for any company while allowing for the company to promote a certain product or service and provide the user with further information.

Making use of these new marketing techniques is likely to be a must for any business that wants to continue being competitive in the twenty-first century. By remaining at the very forefront of such marketing techniques as SMS marketing, social network marketing and barcode marketing businesses can ensure that they remain relevant to a modern target market.

A business may use a number of marketing techniques if they want to reach a diverse range of people or may single out a certain method like SMS marketing for a proactive tactic or barcode marketing for a much more indirect approach.

This post was written by R. Deans on behalf of Collstream, experts in SMS marketing. For more information on SMS marketing please visit collstream.co.uk.