Exceptional Execution – Xceptionalize Is The Right Focus!

By Author: james right
Total Articles: 14
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In 2006, Columbia University published some fascinating research which focused in on the major breakthrough companies in the USA over the previous decade. What they found was a startling 88% were the result of “exceptional execution of an ordinary idea.” 12% were the consequence of a new invention.

So why is this fascinating?

Based on 21 years speaking on this topic around the world and audience feedback, it would be reasonable to say that people’s focus is on getting the “wow” idea – the groundbreaking innovation when really their focus should probably be on incremental improvement.

Indeed companies should look at leveraging each employees ideas on how they can move towards “exceptional execution” of their idea as opposed to making creativity and R and D the domain of a separate department.

This research was certainly instrumental in the creation of a new strategy for my own business. Out of the two words, I coined the phrase “Exceptionalize” – from that some days later, following the “X Factor route” the “E” was dropped.

The new branding was created! The focus ...
... on my training shifted to how companies/individuals could Xceptionalize their sales/customer service/leadership/life etc

The reality is that people could now leave a Kevin Kelly event with just one word imprinted on their subconscious – Xceptionalize. As Xceptionalize = exceptional execution; even if people embrace this as a philosophy of living, they will move towards a life less limiting – if an organisation embraces it within their culture; they will dramatically improve their bottom line.

We have now moved from creating the word to building a system around it. So now to 'Xceptionalize your business,' you need to focus on three “P’s”

1. The Process - Creating a World Class Process.

2. The People - Tapping into the innate potential of our People, both your internal and external customers. By understanding and honouring the many assumptions you can make about human behaviour, you can move people towards “exceptional execution.”

3. The Promoter - Developing the Promoter, the owner, the Culture Creator. By showing promoters how to tap into their innate potential, you unleash their Xceptional leadership skills.

In the attention deficit society in which we reside, Exceptional Execution as an everyday mantra is both powerful and memorable. Xceptionalize your life today - you wont regret it!

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