Innovative Brochure Designs To Boost Marketing Efforts

By Author: Jason Aldein
Total Articles: 188
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Brochure design is very important because brochures are the most vital offline promotional and marketing tools. Only captivating brochure design can grab the attention of the target readers. Brochure designs are available in various types- bi fold brochure design, tri fold brochure design, Z fold brochure design, gate fold brochure design, pamphlet design, booklet design etc.

Bi fold brochure design, tri fold brochure design and gate fold brochure design are popular amongst companies and business establishments. Material, print quality, paper quality, finish, shape, size, color, graphics etc are vital aspects of brochure design. A brochure design company provides high quality brochure design services to its domestic and global clients at affordable rates. A brochure design company uses advanced tools and technologies to design unique, high class brochures for its clients.

Brochure design is very significant because brochures contain vital information about a company and its products and services. The textual and non textual content of brochures have high marketing value. The textual content of brochures should ...
... be interesting, informative and persuasive and should uphold the brand identity. The graphics, theme, layout, color combination, font style, images etc should be well chosen and unique.

There are various qualities of brochure papers and brochure printing. Brochure papers can be thinner or thicker. Brochures can have normal finish, matte finish or glossy finish. The size of brochures may be big, small or medium. The shape of brochures can be innovative with various cuts and styles or just simple and classic. The colors of brochures can be vibrant and bright or soothing and formal. Thus a brochure design company provides customized brochure design services to suit the needs of the client companies.

DIFFERENT KINDS OF BROCHURES:

Bi fold brochure design- These brochures have two folds. These brochures have a front panel, a back panel and two inside panels. These brochures are cheaper, popular, lighter and easy to carry.

Tri fold brochure design- Tri fold brochures are commonly used in the corporate world. These brochures have three folds and provide adequate space for information at affordable rates. Tri fold brochure design involves six panels to present information, of which three panels are internal. Tri fold brochures are thinner and easy to carry when kept folded. Tri fold brochure design is very tempting for readers and they are enticed to open the brochure folds out of curiosity. 8.5’’ x 11’’,   8.5” x 14”, 11” x 17”, 11” x 25.5” are common tri fold brochure sizes.

Catalog brochure design- The cost of the catalogs depends upon the number of pages and the quality of the pages. The prices of the catalogs are higher than most other forms of brochures since catalogs have minimum 8- 12 pages. Catalogs provide vital information to the target readers about a company’s products and services and uphold brand identity. Catalogs have high marketing value. Catalogs contain product images along with the product description. Well designed catalogs often convert readers into buyers. Thus catalogs should be designed by professional brochure designers.