How To Use A Powerful News Or Press Release To Promote Your Website

By Author: Robert Watson
Total Articles: 63
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If you've never before thought of a news release to market your business, then you're passing on one of the most potent promotional tactics.

Press releases works because they bring a news slant to a marketing campaign, and people will pay attention to interesting news stories - the key word is "interesting."

Follow a similar writing style for a press release which you use when piecing together an ad.

These pointers are commonly abbreviated as AIDA. AIDA is a shortened form of Attention, Interest, Desire, Action. It is a traditional model of the purpose or flow of marketing communications.

Is AIDA important? you can not generate a solid press release without using it. If you simply remember the abbreviation AIDA, for Attention, Interest, Desire and Action, then you can generate good press releases every time.

Now I'm going to break down and explain each letter of the acronym:

A= ATTENTION: the first thing you MUST do is get the attention of your readers. The most appropriate way to do this is with a good title or headline.

So, what's a good title or headline? An effective title ...
... or headline is any title or headline which can answer the inquiry of "What's it that I receive?" That is all the readers honestly care about. Let them know what's in it for them?

The idea of a press release is to not attempt to explain your entire story in your title or headline. The idea is to first attain the viewer's interest, pull them in with a captivating take on a topic, and let your press release do the promotion.

An effective title or headline is also specially targeted to a particular group, such as.

In this article I am promoting towards readers who are interested in learning the methods of marketing their businesses with press releases.

What is it that makes this article so good?

It got your attention, pulled you here and made you read this article.

Can not get any better than this.

The I is about INTEREST: Once you get the attention of your readers, you then want to make them "INTERESTED" in what you are selling. You start that process by immediately givingout what your title or headline states. Don't be fancy or cute, and do not carry your visitors along for the ride if that is not essential.

D= Desire: You are required to make the viewer "DESIRE" your product. Thefirst purpose you are trying to attain with this particular piece of the AIDA technique is to create excitement or value in the reader's mind. And the number one technique to do this is with benefits!

Unfortunately, marketers mistake benefits for features. This equates to a a tremendous change of style. Features are trademarks which physically describe particular examples your product. Benefits reference the way in which your product will help the reader to find a solution to his or her issue. Basically, what the viewer will gain by using the product.

One example: A feature is GPS (Global Positioning System). A benefit is a GPS will prevent you from getting lost.

The "A" is for "ACTION": You always want to end your press release with what is commonly referred to as a call to action. You must tell the reader what you need her or him to do.