Tips For Effective Brochure Design

By Author: Aparupa Patowary
Total Articles: 35
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Business and promotion go hand in hand. Promotion forms the basis of every successful business. There are many tools of promotion. These include extensive advertisements, little flyers and colorful brochures. A brochure attracts attention to your company and leaves a positive impression on the minds of the viewers. Most importantly, it tells your prospective clients all that they need to know and provides them with the necessary contact details.
The size of the brochure plays an important role in brochure design. A graphics designer usually selects the brochure size at the starting point of brochure design because it plays a key role in his or her way of working. The way the graphics designer works with a smaller brochure is way different from the way he works on a bigger one.
Even in this electronic world, colorful brochures hold the appeal for many. The graphics designer in a < ahref="http://www.ashainfotech.com/publishing-and-book-design.php">creative design company invests much thought in selecting the color scheme of a brochure. It is important to choose warm and bright colors that strike a chord with ...
... many and impels them to read it. It is important to exercise much care in choosing both the background color and the font color. For instance, using a light yellow font color against an off white background is a bad idea since it reduces readability and makes it difficult for the readers to read the information. Choosing contrasting colors is a good idea.
Many creative design companies consider proper layout as an important determinant factor for brochure design. The graphics designer attaches a lot of importance to the proper organization of information. A proper layout appeals to the aesthetic sense of the readers and helps in retaining their interest.

Different brochures are available in different types of folds. Before designing, a graphics designer needs to decide the way the brochure will ultimately appear in order to create a unified piece. Most graphics designers recommend designing the folds parallel to the paper grain. A brochure in an odd size is surely to draw more attention. For instance, 6”x 6” square brochures often stand out in the crowd owing to their unique size.
Do not cram the brochures with too much information. Keep it short. It is best to keep the content to the point. Keeping it short also helps in cutting down on the printing cost.
People have a penchant for thicker brochures. Thinner brochures feel cheap and people often disregard them.
A creative graphic designcompany usually uses stock photos in brochures as they cost less than a photo shoot.
A good design forms the backbone of an effective brochure. It is best not to try designing your own brochure. Hire a creative graphic design company to do the job for you. Since it is more familiar with the latest trends in graphics design, it is likely to do a better job.

To know more about brochure design and to avail of our graphics design services, you can log on to www.ashainfotech.com