The Aida Style For Writing A Press Release

By Author: Robert Watson
Total Articles: 63
Comment this article

I will start by breaking down and exploring each one of the letters of AIDA, so that you can comprehend the full importance of the philosophy:

A= Attention: If your press release is going to be high-quality the very first thing you must do is attract the attention of your readers. The easiest way to do this is by starting with a powerful headline.

The question now becomes what is a powerful headline? A high quality headline is any headline which answers the question of "What's in it for me?" That's all that they really are interested in. What's in it for them?

The purpose of a press release is not to attempt to tell your whole story in your headline. The purpose is to first capture the interest of the viewer, skillfully rein them in with a captivating perspective on a story, and let your writing do the work.

A high quality headline is usually specially pointed towards a particular category.

In this piece I'm promoting towards individuals who want to learn how to promote their companies with press releases.

What is it that makes the title of this piece so effective?

The title ...
... got your attention, and pulled you here and made you read this article.

Can't be anymore effective than this.

The "I" is for INTEREST: After you get the readers interst next you need to make them interested in your service or product or service. It is recommended that you achieve this by immediately delivering what your title promises. Don't be fancy or cute, and you should not carry your visitors along for the ride if that's not required.

D= Desire. You are required to generate a feeling of Desire for|make the viewer Desire your business' product. Thepurpose you should be trying to attain with this specific piece of the AIDA technique is to create excitement in the mind of the reader. The only method to do this is with the assistance of benefits, benefits and more benefits!

Many marketers are unsure about the difference between benefits or features|mistake features for benefits. There is a tremendous difference. A Feature is desciptors which physically describe pieces your product. Benefits reference how your product will help the reader to solve his or her problems. Meaning, what will the viewer earn by using the product.

For example: A feature is your new recliner has "reinforced lumbar support." A benefit is that recliner is comfortable and will help support your lower back.The "A" is for "Action": You should finish your press release with what is commonly referred to as an action statement. It is important to tell the viewer in no uncertain terms what you want him or her to do.